Australia Post urges small businesses to ‘take on the world’ in new GPY&R campaign
Australia Post has launched a campaign from GPY&R Melbourne which emphasises the role it can play in helping small businesses reach international as well as local audiences.
https://www.youtube.com/watch?v=W7Cd4sa5MYY
The ‘We love delivering’ work campaign, which uses Fleetwood Mac track ‘Don’t Stop’, includes a series of TV spots and will roll out across social, digital and outdoor.
The ad focuses on a number of small enterprises who are building their business online and illustrates how Australia Post helps them expand and “take on the world”.
Greg Sutherland, chief marketing officer and executive general manager consumer and small business, said: “The digital age provides an amazing new set of opportunities for small businesses everywhere underpinned by the creativity of Australians and the ecommerce services of Australia Post.
https://www.youtube.com/watch?v=QCE2lVwl5gc
“We are excited to share the stories of so many passionate Australians as they take their businesses to the world.”
He said the campaign aims to demonstrate how the “extensive network and infrastructure” of Australia Post show it is the “perfect partner” to help make “your business dream come true and help you grow online, no matter how small or large”.
GPY&R managing partner Matt Farrugia said: “As our world becomes increasingly driven by digital enablement, Australia Post continue to develop scalable, adaptable, indispensable services for their customers and community.
“The campaign shows how Australia Post champions real Australian small businesses and their ideas, and simply demonstrates that with Australia Post, your ideas can be bigger.”
https://www.youtube.com/watch?v=MGy3xiOF6Fw
Credits:
GPY&R Melbourne
Managing partner: Matt Farrugia
Senior account director: Matthew Hunt
Senior account manager: Sarah Naumoski
Planning director: Mike Hyde
Senior strategist: Alex Horner
Executive Producer: Romanca Jasinski
ECD: Ben Coulson
Senior Writers: Charles Bayliss/Katie Britton
Senior Art Director: Ant Larcombe
Executive Digital Producer: Nadia Samat
Production Co: Revolver Film
Director: Stephen Carroll
ECD: Michael Ritchie/Pip Smart
Producer: Tobias Webste
you gotta be joking…whats the USP???…apart from a record loss. Of course that will be solved when prices go up and of course that will increase Mail Volumes wont it.
…and all to an American Soundtrack……brilliant…give the Agency and Client Awards!
Maybe REM Happy Shiny People would have been better….
Beautiful. A long awaited positive message from Aus Post
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Now this really is putting glitter on a turd. Australia Post’s management have managed to make the profit decline to a now record loss while the MD trousers millions in salary and bonuses. Quietly buying Fast track it plans to dominate the delivery business while bringing service down. Losses will justify price increases and people will be steadily forced to use their parcel lockers so they can then, having decimated the home delivery system, stop delivering all together while we go to their locations and get our parcels from the lockers we pay to rent.
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As someone who has moved to a regional area and lives on an unsealed road I don’t believe that you are for all small businesses.
Because the road is unsealed Australia Post won’t deliver. Therefore I am forced to buy a PO Box. Because I run a small business we’re talking hundreds of dollars a year for the privilege of driving to the Post Office to pick up mail.
And speaking of EBay, many sellers will not deliver to a PO Box.
So pardon my skepticism but come and have a look at how the other half live in the real world.
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What an appalling decision. Lazy marketing from post wasting significant funds on non revenue generating activity. No original insight when you could do so much with such an iconic brands. Previous campaigns such as part of every day far superior and emotionally connect with community. Bad decision making from marketing head with a stale campaign and wasting badly needed funds when post business is dying.
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