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Australia Post urges small businesses to ‘take on the world’ in new GPY&R campaign

Australia Post has launched a campaign from GPY&R Melbourne which emphasises the role it can play in helping small businesses reach international as well as local audiences.

The ‘We love delivering’ work campaign, which uses Fleetwood Mac track ‘Don’t Stop’, includes a series of TV spots and will roll out across social, digital and outdoor.

The ad focuses on a number of small enterprises who are building their business online and illustrates how Australia Post helps them expand and “take on the world”.

Greg Sutherland, chief marketing officer and executive general manager consumer and small business, said: “The digital age provides an amazing new set of opportunities for small businesses everywhere underpinned by the creativity of Australians and the ecommerce services of Australia Post.

“We are excited to share the stories of so many passionate Australians as they take their businesses to the world.”

He said the campaign aims to demonstrate how the “extensive network and infrastructure” of Australia Post show it is the “perfect partner” to help make “your business dream come true and help you grow online, no matter how small or large”.

GPY&R managing partner Matt Farrugia said: “As our world becomes increasingly driven by digital enablement, Australia Post continue to develop scalable, adaptable, indispensable services for their customers and community.

“The campaign shows how Australia Post champions real Australian small businesses and their ideas, and simply demonstrates that with Australia Post, your ideas can be bigger.”

Credits:

GPY&R Melbourne
Managing partner: Matt Farrugia
Senior account director: Matthew Hunt
Senior account manager: Sarah Naumoski
Planning director: Mike Hyde
Senior strategist: Alex Horner
Executive Producer: Romanca Jasinski
ECD: Ben Coulson
Senior Writers: Charles Bayliss/Katie Britton
Senior Art Director: Ant Larcombe
Executive Digital Producer: Nadia Samat 
Production Co: Revolver Film
Director: Stephen Carroll
ECD: Michael Ritchie/Pip Smart
Producer: Tobias Webste

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