Australia up for metal in Asian effectiveness awards
Australian agencies have shown a fairly determined effort to bring home some metal from the Asian Marketing Effectiveness Awards in Shanghai this year, with 53 entries in the running out of a total of 858.
Australia has entered the fifth highest number of awards; Singapore and India entered the most, both with 171 entries. Agencies from New Zealand submitted 11.
Australian agencies enjoyed some success at last year’s ‘AMEs‘ with Clemenger BBDO Melbourne winning silvers in the Best Ideas category for Carlton & United Breweries, Fonterra and Mercedes.
Ogilvy Sydney claimed silvers in the best marketing campaign for national development for Coca-cola and GlaxoSmithKline.
The entries will be judged by a panel chaired by Bob O’Leary, head of global marketing for Citi.
Australians on the judging panel include Nick Baker, executive general manager, marketing, Tourism Australia and Michael McLaren, McCann’s regional director of McCann Asia Pacific.
The winners will be announced on May 13.
topics
Asian Marketing Effectiveness Awards
Australia
Clemenger BBDO Melbourne
New Zealand
Ogilvy Sydney
