Australia up for metal in Asian effectiveness awards

Australian agencies have shown a fairly determined effort to bring home some metal from the Asian Marketing Effectiveness Awards in Shanghai this year, with 53 entries in the running out of a total of 858.

Australia has entered the fifth highest number of awards; Singapore and India entered the most, both with 171 entries. Agencies from New Zealand submitted 11.

Australian agencies enjoyed some success at last year’s ‘AMEs‘ with Clemenger BBDO Melbourne winning silvers in the Best Ideas category for Carlton & United Breweries, Fonterra and Mercedes.

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