Australia: world’s 8th largest ad market
Australia is expected to hold its rank as the world’s eighth largest advertising market by 2013, although its position is under threat from Canada and fast-growing Russia.
The report was released by Zenith Optimedia today.
Globally, ad spend is forecast to increase by 3.6% in 2011 after a slight slowdown towards the end of the year. Global growth of 5.3% is expected in 2012, ‘assuming the world economy does not deteriorate dramatically’.
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Zenith Optimedia
Wow that is weird.
Italy has a population of 60 million
Canada has 33 million
Australia has about 22 million…
And yet we have a bigger ad market than Canada and italy – very surprising
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Yes would be good to include population and employment levels.
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on a per-capita basis, Australia leads the world in ad spend according to these ZO numbers:
MARKET AD $ (m) POP (k) SPEND PER CAPITA
AU $11,246 22,612 $0.50
USA $151,665 312,438 $0.49
Japan $46,153 127,380 $0.36
Canada $10,041 33,573 $0.30
UK $18,086 61,100 $0.30
Germany $23,791 83,251 $0.29
France $12,564 63,182 $0.20
Italy $10,296 58,751 $0.18
Brazil $14,716 195,394 $0.08
China $26,122 1,346,000 $0.02
MARKET AD $ (M) POP (k) SPEND PER CAPITA
AU $12,313 22,612 $0.54
USA $165,977 312,438 $0.53
Japan $47,630 127,380 $0.37
Canada $12,098 33,573 $0.36
UK $19,656 61,100 $0.32
Germany $25,429 83,251 $0.31
France $13,465 63,182 $0.21
Brazil $17,587 58,751 $0.30
Russia $11,413 142,200 $0.08
China $38,854 1,346,999 $0.03
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