Australian ad market forecast to grow 6.7% YOY: Dentsu

Darcy Song

July 14, 2022 9:19

Global advertising spend is expected to increase by 8.7% in 2022, according to Dentsu’s latest report.

Global ad spend is now expected to reach US$738.5 billion (A$1 trillion) by end of this year – an adjusted number of last report’s forecast considering a strong year in 2021 and inflation’s impact on consumer demand.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

Dentsu Global Ad Market global ad spend Melanie McDonald

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Australian ad market forecast to grow 6.7% YOY: Dentsu

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