Dentsu predicts 6.1% growth in ad spend for 2022 in Australia

January 28, 2022 9:25

Global ad spend will grow by 9.2% in 2022, overtaking pre-pandemic levels, according to Dentsu’s latest forecasts.

The advertising market will reach US$745 billion (A$1 trillion), exceeding 2019 spend by US$117.2 billion (A$166 billion).

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

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