Australian ad market remains stable, while outdoor soars by 14.2%

The Australian ad market remained stable as the financial year concluded, with total ad spend down by just 1.6% compared to the previous year, Guideline SMI data reveals.

Moreover, ad demand in June is back just 1.1% accounting for the smallest monthly decline reported this calendar year.

Guideline SMI APAC managing director Jane Ractliffe said the findings demonstrated the market’s underlying strength.