Clemenger BBDO Melbourne leads the APAC Effie awards finalists list
Australian agencies have performed strongly in the list of finalists for the APAC Effie Awards 2015, with Clemenger BBDO Melbourne leading the pack with four entries in the finals.
Saatchi & Saatchi Sydney followed with three finalist entries and then behind were McCann Melbourne and Ogilvy & Mather with two entries each.
Dominating the list are entries from India, Australia and New Zealand with the greatest number of finalists. Ogilvy & Mather takes the lead as a network with 27 entries, followed by 18 entries from BBDO Worldwide and 8 from Lowe & Partners.
Other agency networks which saw several entries on the list such as DDB Group, JWT, Hakuhodo, McCann Worldgroup, Saatchi & Saatchi, TBWA and Y&R.
The AAMI’s Rhonda and Ketut – A Love Story by Ogilvy & Mather for Suncorp Australia was nominated across two categories; Financial Products & Services, Sustained Success, as was the Loreal Paris campaign The Winged Eye Look by McCann Melbourne in the sponsorship and event marketing and beauty and wellness categories.
Melbourne-born: Rhonda and Ketut
Australian campaigns to be nominated included; How being stupid was sensible by Clemenger BBDO Melbourne for Carlton United Breweries; What are you doing on ice? by Lifelounge for the Department of Health, Victoria and How ‘cat-call’ sparked a debate by Clemenger BBDO Melbourne for MARS Australia.
The finalist results were out following 2 rigorous rounds of judging by a jury consisting of some 115 senior level advertising and marketing professionals from the region. The jury is led by the 2015 Awards Chairman, Jarek Ziebinski and 4 Heads of Jury – Chris Thomas of BBDO Asia and Proximity Worldwide, Lisa Ransom of McDonald’s APMEA, Ross Jackson of Visa and Tomaz Mok of McCann Erickson China.
The finalists are represented by agencies from 13 countries, featuring outstanding campaigns which have run in the Asia Pacific region.
Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on 10.
For more details on the finalists visit www.apaceffie.com.
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Entry Title |
Agency |
Client |
Country |
|
|
Single Market – Products & Services Categories |
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|
Automotive |
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|
1 |
Great Just became Interesting |
Grey Group |
Fiat India |
India |
|
2 |
Honda Odyssey – Be Our Best Critic |
Leo Burnett Melbourne |
Honda Australia |
Australia |
|
Beauty & Wellness |
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|
3 |
Envy can be a positive force |
JWT |
SSUP |
Thailand |
|
4 |
Gillette-Scandal Shave |
BBDO China |
P&G |
China |
|
5 |
Shampoo Advertising. Where’s the hair |
Mindshare Malaysia |
Unilever Malaysia |
Malaysia |
|
6 |
Winged Eye |
McCann Melbourne |
L’Oreal Paris |
Australia |
|
Beverages – Alcohol |
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|
7 |
How being stupid was sensible |
Clemenger BBDO Melbourne |
Carlton United Breweries |
Australia |
|
Beverages Non-Alcohol |
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|
8 |
Re-defining Coffee for India |
McCann World Group |
Nestle |
India |
|
9 |
Taking On Formality In Indian Homes |
McCann World Group |
Coca-Cola |
India |
|
10 |
Taste of Togetherness |
Ogilvy & Mather |
Hindustan Unilever |
India |
|
Consumer Electronics and Durables |
||||
|
11 |
Help Your Child Shine |
BBDO Proximity Singapore |
Hewlett-Packard |
Singapore |
|
Corporate Reputation/Professional Services |
||||
|
12 |
The Attention Powered Car |
JWT Sydney |
RAC Western Australia |
Australia |
|
Financial Products & Services |
||||
|
13 |
AAMI’s Rhonda and Ketut- A Love Story |
Ogilvy & Mather |
Suncorp |
Australia |
|
14 |
Locally Famous |
McCann Sydney |
MasterCard |
Australia |
|
15 |
OCBC Wakes up everyone’s money |
McCann Worldgroup Singapore |
OCBC Bank |
Singapore |
|
16 |
The Priceless Engine – JT Campaign |
TBWA\ Singapore |
MasterCard |
Singapore |
|
17 |
Visa-Get Lost |
BBDO China |
Visa |
China |
|
Food |
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|
18 |
Kissanpur: Real Connectivity |
Lowe Lintas + Partners |
Unilever India |
India |
|
19 |
Made With Love In |
Y&R NZ |
Nutricia |
New Zealand |
|
Government/Institutional |
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|
20 |
Kick The Habit |
Goodfellas |
NCPG |
Singapore |
|
21 |
Mistakes |
Clemenger BBDO |
New Zealand Transport Agency |
New Zealand |
|
22 |
The Campaign That Created History |
Ogilvy & Mather |
Bharatiya Janata Party (BJP) |
India |
|
Healthcare |
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|
23 |
Bandaid-Heal with love |
BBDO China |
Shanghai Johnson & Johnson |
China |
|
24 |
Break the Barrier |
The Brand Agency |
St John Ambulance Western Australia |
Australia |
|
25 |
Penny the Pirate |
Saatchi & Saatchi |
Luxottica |
Australia |
|
26 |
Wonder Core |
Hakuhodo |
Oak Lawn Marketing |
Japan |
|
Household/Home Products & Services |
||||
|
27 |
Discover the joy of gathering @IKEA |
Ogilvy & Mather Advertising Taipei |
IKEA |
Taiwan |
|
28 |
Fish where the big fish are |
Ogilvy & Mather |
Philips |
India |
|
29 |
One Step at a Time |
Lowe Singapore |
Unilever |
Singapore |
|
IT/Telco |
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|
30 |
Giving is the Best Communication |
Ogilvy & Mather Advertising |
TrueMove H |
Thailand |
|
31 |
Google Reunion |
Ogilvy & Mather |
Google India |
India |
|
32 |
Say No To Roamaphobia |
Ogilvy |
SingTel |
Singapore |
|
33 |
Stay Living: Slaying Sales Targets |
The Monkeys |
Boost Mobile |
Australia |
|
34 |
#PledgeToVote |
Ogilvy & Mather |
Google India |
India |
|
Media, Entertainment & Leisure |
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|
35 |
Bring Down The King |
DDB Group NZ |
SKY Television New Zealand |
New Zealand |
|
36 |
Star Sports – Pro Kabaddi |
Ogilvy & Mather |
Star India |
India |
|
Restaurants |
||||
|
37 |
KFC Black Magic Burger |
Ogilvy & Mather Advertising |
KFC |
Thailand |
|
38 |
Motel BK |
Colenso BBDO |
Burger King |
New Zealand |
|
Retail |
||||
|
39 |
Rabbit Billboard |
Barnes, Catmur & Friends |
Hell Pizza |
New Zealand |
|
Single Market – Specialty Categories |
||||
|
Asia Pacific Brands |
||||
|
40 |
From ‘Dark’ to Connectivity |
Lowe Lintas + Partners |
Unilever India |
India |
|
41 |
Kissanpur: Real Connectivity |
Lowe Lintas + Partners |
Unilever India |
India |
|
Brand Experience |
||||
|
42 |
Bring Down The King |
DDB Group NZ |
SKY Television New Zealand |
New Zealand |
|
43 |
Gillette-Scandal Shave |
BBDO China |
P&G |
China |
|
44 |
How ‘cat-call’ sparked a debate |
Clemenger BBDO Melbourne |
MARS Australia |
Australia |
|
Brand Revitalisation |
||||
|
45 |
Bandaid-Heal with love |
BBDO China |
Shanghai Johnson & Johnson |
China |
|
46 |
Gillette-Scandal Shave |
BBDO China |
P&G |
China |
|
47 |
Made With Love In |
Y&R NZ |
Nutricia |
New Zealand |
|
Branded Utility |
||||
|
48 |
EyeCheck App |
Saatchi & Saatchi |
Luxottica |
Australia |
|
49 |
From ‘Dark’ to Connectivity |
Lowe Lintas + Partners |
Unilever India |
India |
|
David vs Goliath |
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|
50 |
Ease Baby Pee Finder |
Ogilvy&Mather Shanghai |
Kimberly-Clark (China) |
China |
|
51 |
Rabbit Billboard |
Barnes, Catmur & Friends |
Hell Pizza |
New Zealand |
|
52 |
Star Sports – Pro Kabaddi |
Ogilvy & Mather |
Star India |
India |
|
GoodWorks – Brand |
||||
|
53 |
Help A Child Reach 5 |
Lowe + Partners Worldwide |
Unilever |
United Kingdom |
|
54 |
Kit Kat as a Train Ticket |
JWT |
Alex Villela |
Japan |
|
55 |
Project RecyClass |
Ogilvy & Mather Philippines |
Mondelez International Philippines |
Philippines |
|
56 |
#PledgeToVote |
Ogilvy & Mather |
Google India |
India |
|
GoodWorks – Non Profit |
||||
|
57 |
A World without Animals |
DDB Group NZ |
Paw Justice |
New Zealand |
|
58 |
Message Barter |
Ogilvy & Mather |
The Akanksha Foundation |
India |
|
59 |
No Child Brides |
Havas Worldwide |
Child Survival India |
India |
|
60 |
Not A Bug Splat |
BBDO Pakistan |
Reprieve/FFR |
Pakistan |
|
61 |
Share My Dabba |
McCann World Group |
Happylife Welfare Org. |
India |
|
Media Innovation |
||||
|
62 |
Don’t Look Away |
Ogilvy & Mather Advertising, Hong Kong |
Orbis |
Hong Kong |
|
63 |
From ‘Dark’ to Connectivity |
Lowe Lintas + Partners |
Unilever India |
India |
|
64 |
Rice-code |
Hakuhodo |
Inakadate Village |
Japan |
|
65 |
Share For Dogs |
Colenso BBDO |
Mars Pedigree |
New Zealand |
|
New Product or Service |
||||
|
66 |
From ‘Dark’ to Connectivity |
Lowe Lintas + Partners |
Unilever India |
India |
|
Small Budget – Products |
||||
|
67 |
How ‘cat-call’ sparked a debate |
Clemenger BBDO Melbourne |
MARS Australia |
Australia |
|
68 |
Rabbit Billboard |
Barnes, Catmur & Friends |
Hell Pizza |
New Zealand |
|
69 |
Share For Dogs |
Colenso BBDO |
Mars Pedigree |
New Zealand |
|
Small Budget – Services |
||||
|
70 |
A World without Animals |
DDB Group NZ |
Paw Justice |
New Zealand |
|
71 |
Message Barter |
Ogilvy & Mather |
The Akanksha Foundation |
India |
|
72 |
Mother Book: The world’s first-ever |
Dentsu |
Kishokai Medical Co. |
Japan |
|
73 |
Win Richard’s Points |
Clemenger BBDO Sydney |
Steve Baird |
Australia |
|
Sponsorship & Event Marketing |
||||
|
74 |
Don’t Let Go |
Colenso BBDO |
Samsung |
New Zealand |
|
75 |
Instagram Marathon |
Ogilvy & Mather Advertising, Hong Kong |
Nike Hong Kong |
Hong Kong |
|
76 |
L’oreal Paris. The Winged Eye Look |
McCann Melbourne |
L’Oreal Paris |
Australia |
|
77 |
Making data sexy |
OgilvyOne |
IBM |
Australia |
|
Sustained Success |
||||
|
78 |
AAMI’s Rhonda and Ketut- A Love Story |
Ogilvy & Mather |
Suncorp |
Australia |
|
79 |
CDM Silk Sustained |
Ogilvy & Mather |
Mondelez India Foods |
India |
|
80 |
Humanizing Technology in India |
Ogilvy & Mather |
VOLTAS |
India |
|
81 |
MP- Winning the Heart of India |
Ogilvy & Mather |
Madhya Pradesh Tourism |
India |
|
82 |
Tayyari Jeet Ki (Prepare to Win) |
Ogilvy & Mather |
Mondelez India Foods |
India |
|
83 |
You’ll Only Need One |
DDB Group NZ |
STIHL |
New Zealand |
|
Youth Marketing |
||||
|
84 |
Drinking, do it properly. |
Clemenger BBDO Melbourne |
DrinkWise Australia |
Australia |
|
85 |
Penny the Pirate |
Saatchi & Saatchi |
Luxottica |
Australia |
|
86 |
What are you doing on ice? |
Lifelounge |
Department of Health, Victoria |
Australia |
|
87 |
#PledgeToVote |
Ogilvy & Mather |
Google India |
India |
|
Multi-Market – Products & Services Categories |
||||
|
88 |
Epson “Think Outside The Printer” |
Ogilvy & Mather |
Epson Singapore |
Singapore |
|
89 |
IKEA BookBook Campaign |
BBH Asia Pacific |
IKANO |
Singapore |
|
90 |
McDonald’s: Surprise Alarm |
DDB Group Singapore |
McDonald’s APMEA |
Singapore |
|
91 |
Real Life Never Stops |
TBWA\ Hong Kong |
AIA Group |
Hong Kong |
|
92 |
The Priceless Engine – JT Campaign |
TBWA\ Singapore |
MasterCard |
Singapore |
