McDonald’s pitches digital and social media

McDonald’s is reviewing its digital agency roster, Mumbrella can reveal.

Mumbrella understands the fast food restaurant chain is searching for a specialist agency to handle digital creative and social media.

A McDonald’s spokesperson confirmed the process, telling Mumbrella: “We can confirm we are currently in the process of reviewing our digital agency roster. Once complete we will make an announcement.”

The roster currently includes Leo Burnett Sydney, DDB Sydney, DDB’s Tribal Worldwide Sydney and media agency OMD who currently does social media.

Media buying and creative are not thought to be impacted by the pitch.

All contacted agencies declined to comment.

Miranda Ward