Australian agencies outshone at AdFest
Australian agencies were, on the whole, outgunned by those from Japan, Singapore and Thailand at AdFest in Phuket this year.
M&C Saatchi Sydney’s ‘Secret Training Camp’ World Cup spot for Optus won gold in the film craft category.
As did Leo Burnett Sydney’s ‘Monkey’ spot for WWF.
But overall the show was dominated by Japan – Japanese giant Dentsu won advertising agency of the year – with strong showings from Singapore and Thailand.
Australian agencies fared best in the Promo category, with Clemenger BBDO Melbourne winning Direct and Promo agency of the year.
The Marketing Store Sydney won two golds for Bundaberg Rum, its ‘Bundy Skycouch’ campaign winning for sponsorship/partnership and event & field marketing.
George Patterson Y&R Melbourne picked up two golds for ‘Cottee’s Beach Blaster’.
In the 360 Lotus category, which recognises integrated thinking, Clemenger BBDO/Proximity Melbourne’s ‘Hidden Pizza Restaurant’ for Sensis Yellow Pages was awarded.
In the Innova Lotus category, which is judged on “innovation, talk-value, and results”, Clemenger BBDO Melbourne was acknowledged for ‘Support scent’ for Guide Dogs Australia.
Wieden & Kennedy Tokyo was named interactive agency of the year, and advertiser of the year went to Nike.
DDB won network of the year.
