Australian agencies have picked up six prizes in the Warc Prize for Social Strategy, with creative agency Whybin\TBWA and mattress manufacturer A.H. Beard both picking up special awards worth $1,000.
Whybin\TBWA picked up its special prize for its Chobani’s #PlainInspiring work in the analytics category while A.H. Beard won in the long term idea category for its Six Week Sleep Challenge.
A.H. Beard also picked up a silver award for the same campaign, with Whybin\TBWA doing the same. Leo Burnett Melbourne also took home a silver gone for its #SPCSunday campaign.
Starcom Mediavest Sydney was Australia’s last winner, picking up a bronze awards for its work for Virgin Mobile.
ADVERTISEMENT
Winning entries (Advertiser / Market of origin / Agency):
Grand Prix ($5,000 prize)
America’s Navy: Project Architeuthis
US Department of Defense / US / Campbell Ewald, Puzzability
Special awards ($1,000 prize each)
Long term idea
A.H. Beard: Six Week Sleep Challenge
A.H. Beard / Australia / Mentally Friendly)
Analytics
Chobani: #PlainInspiring
Chobani / Australia / Whybin\TBWA
Channel Strategy (two entries awarded $1000 each)
Three: Holiday Spam
Hutchinson 3G / UK / Wieden+Kennedy
Newcastle Brown Ale: If We Made It
Heineken / US / Droga5
Not for profit
Immigrant Council of Ireland
‘Tinder sex trafficking awareness campaign’
Immigrant Council of Ireland / Ireland / Eightytwenty
Gold
America’s Navy: Project Architeuthis
US Department of Defense / US / Campbell Ewald, Puzzability
Coca-Cola: Share a Coke US
Coca-Cola North America Group / US / Starcom Mediavest Group
EXIT Deutschland: Nazis Against Nazis
EXIT Deutschland / Germany / GGH Lowe
Three: Holiday Spam
Hutchinson 3G / UK / Wieden+Kennedy
Silver
A.H. Beard: Six Week Sleep Challenge
A.H. Beard / Australia / Mentally Friendly
Check One Two: #FeelingNuts
Check One Two / UK / Jam
Chobani: #PlainInspiring
Chobani / Australia / Whybin\TBWA
Newcastle Brown Ale: If We Made It
Heineken / US / Droga5
Oscar Mayer: Wake up and smell the bacon
Kraft Foods / US / 360i
SPC: #SPCSunday: The hashtag that saved a 100-year-old company
SPC Ardmona / Australia / Leo Burnett Melbourne
Bronze
Maker’s Mark: Derby takeover
Beam Suntory / United States / Doe-Anderson
Immigrant Council of Ireland: Tinder sex trafficking awareness campaign
Immigrant Council of Ireland / Ireland / Eightytwenty
Virgin Mobile: Making mobile better
Virgin Mobile Australia / Australia / Starcom Mediavest Sydney
Peanut Butter Cheerios: #HowtoDad
General Mills Canada / Canada / Tribal Worldwide Toronto
Pepsi Max: Making Pepsi Max the choice of a generation once again
Pepsico / UK / AMV BBDO
Walkers Crisps: The return of “Do Us A Flavour”
Pepsico / UK / Pulse & AMV BBDO