Australian agencies pick up six awards in Warc Prize for Social Strategy
Australian agencies have picked up six prizes in the Warc Prize for Social Strategy, with creative agency Whybin\TBWA and mattress manufacturer A.H. Beard both picking up special awards worth $1,000.
Whybin\TBWA picked up its special prize for its Chobani’s #PlainInspiring work in the analytics category while A.H. Beard won in the long term idea category for its Six Week Sleep Challenge.
A.H. Beard also picked up a silver award for the same campaign, with Whybin\TBWA doing the same. Leo Burnett Melbourne also took home a silver gone for its #SPCSunday campaign.
Starcom Mediavest Sydney was Australia’s last winner, picking up a bronze awards for its work for Virgin Mobile.
https://www.youtube.com/watch?v=yzodslgaZms
Winning entries (Advertiser / Market of origin / Agency):
Grand Prix ($5,000 prize)
America’s Navy: Project Architeuthis
US Department of Defense / US / Campbell Ewald, Puzzability
Special awards ($1,000 prize each)
Long term idea
A.H. Beard: Six Week Sleep Challenge
A.H. Beard / Australia / Mentally Friendly)
Analytics
Chobani: #PlainInspiring
Chobani / Australia / Whybin\TBWA
Channel Strategy (two entries awarded $1000 each)
Three: Holiday Spam
Hutchinson 3G / UK / Wieden+Kennedy
Newcastle Brown Ale: If We Made It
Heineken / US / Droga5
Not for profit
Immigrant Council of Ireland
‘Tinder sex trafficking awareness campaign’
Immigrant Council of Ireland / Ireland / Eightytwenty
Gold
America’s Navy: Project Architeuthis
US Department of Defense / US / Campbell Ewald, Puzzability
Coca-Cola: Share a Coke US
Coca-Cola North America Group / US / Starcom Mediavest Group
EXIT Deutschland: Nazis Against Nazis
EXIT Deutschland / Germany / GGH Lowe
Three: Holiday Spam
Hutchinson 3G / UK / Wieden+Kennedy
Silver
A.H. Beard: Six Week Sleep Challenge
A.H. Beard / Australia / Mentally Friendly
Check One Two: #FeelingNuts
Check One Two / UK / Jam
Chobani: #PlainInspiring
Chobani / Australia / Whybin\TBWA
Newcastle Brown Ale: If We Made It
Heineken / US / Droga5
Oscar Mayer: Wake up and smell the bacon
Kraft Foods / US / 360i
SPC: #SPCSunday: The hashtag that saved a 100-year-old company
SPC Ardmona / Australia / Leo Burnett Melbourne
Bronze
Maker’s Mark: Derby takeover
Beam Suntory / United States / Doe-Anderson
Immigrant Council of Ireland: Tinder sex trafficking awareness campaign
Immigrant Council of Ireland / Ireland / Eightytwenty
Virgin Mobile: Making mobile better
Virgin Mobile Australia / Australia / Starcom Mediavest Sydney
Peanut Butter Cheerios: #HowtoDad
General Mills Canada / Canada / Tribal Worldwide Toronto
Pepsi Max: Making Pepsi Max the choice of a generation once again
Pepsico / UK / AMV BBDO
Walkers Crisps: The return of “Do Us A Flavour”
Pepsico / UK / Pulse & AMV BBDO
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