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Australian agencies pick up six awards in Warc Prize for Social Strategy

AH BeardAustralian agencies have picked up six prizes in the Warc Prize for Social Strategy, with creative agency Whybin\TBWA and mattress manufacturer A.H. Beard both picking up special awards worth $1,000.

Whybin\TBWA picked up its special prize for its Chobani’s #PlainInspiring work in the analytics category while A.H. Beard won in the long term idea category for its Six Week Sleep Challenge.

A.H. Beard also picked up a silver award for the same campaign, with Whybin\TBWA doing the same. Leo Burnett Melbourne also took home a silver gone for its #SPCSunday campaign.

Starcom Mediavest Sydney was Australia’s last winner, picking up a bronze awards for its work for Virgin Mobile.

Winning entries (Advertiser / Market of origin / Agency):

Grand Prix ($5,000 prize)

America’s Navy: Project Architeuthis

US Department of Defense / US / Campbell Ewald, Puzzability

Special awards ($1,000 prize each)

Long term idea

A.H. Beard: Six Week Sleep Challenge

A.H. Beard / Australia / Mentally Friendly)

Analytics

Chobani: #PlainInspiring

Chobani / Australia / Whybin\TBWA 

Channel Strategy (two entries awarded $1000 each)

Three: Holiday Spam

Hutchinson 3G / UK / Wieden+Kennedy 

Newcastle Brown Ale: If We Made It

Heineken / US / Droga5

Not for profit

Immigrant Council of Ireland

‘Tinder sex trafficking awareness campaign’

Immigrant Council of Ireland / Ireland / Eightytwenty

Gold

America’s Navy: Project Architeuthis

US Department of Defense / US / Campbell Ewald, Puzzability

Coca-Cola: Share a Coke US

Coca-Cola North America Group / US / Starcom Mediavest Group

EXIT Deutschland: Nazis Against Nazis

EXIT Deutschland / Germany / GGH Lowe

Three: Holiday Spam

Hutchinson 3G / UK / Wieden+Kennedy 

Silver

A.H. Beard: Six Week Sleep Challenge

A.H. Beard / Australia / Mentally Friendly

Check One Two: #FeelingNuts
Check One Two / UK / Jam 

Chobani: #PlainInspiring

Chobani / Australia / Whybin\TBWA

Newcastle Brown Ale: If We Made It

Heineken / US / Droga5

Oscar Mayer: Wake up and smell the bacon

Kraft Foods / US / 360i

SPC: #SPCSunday: The hashtag that saved a 100-year-old company

SPC Ardmona / Australia / Leo Burnett Melbourne

 

Bronze

Maker’s Mark: Derby takeover

Beam Suntory / United States / Doe-Anderson

Immigrant Council of Ireland: Tinder sex trafficking awareness campaign

Immigrant Council of Ireland / Ireland / Eightytwenty

Virgin Mobile: Making mobile better

Virgin Mobile Australia / Australia / Starcom Mediavest Sydney

Peanut Butter Cheerios: #HowtoDad

General Mills Canada / Canada / Tribal Worldwide Toronto

Pepsi Max: Making Pepsi Max the choice of a generation once again

Pepsico / UK / AMV BBDO 

Walkers Crisps: The return of “Do Us A Flavour”

Pepsico / UK / Pulse & AMV BBDO

 

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