New Idea names Louisa Hatfield editor-in-chief with Kim Wilson departing the magazine



Pacific Magazines has named Louisa Hatfield as editor-in-chief of flagship women’s weekly brand New Idea, following a decision by Kim Wilson not to return following maternity leave.

Hatfield has been acting editor-in-chief for the past 12 months. Wilson leaves the role after five years.

Hatfield has previously been editor-in-chief of Woman’s Day, TV Week, Take 5 and NW. She has also worked for The Sydney Morning Herald and Sunday Magazine and spent three years in TV as executive producer of Nine’s Mornings program.

Pacific Magazines group publisher weekly titles Fiona Legdin said in a statement: “Kim was a fantastic driving force on New Idea, giving Australia’s most-loved magazine new energy and relevance to the readers. We wish her well for the next stage of her career.

“Louisa has had a fantastic career at the helm of some of the country’s best-selling brands, both in print and on TV. This is a time of exciting change in our industry and I’m delighted that someone with her expertise, energy and experience will continue to steer the New Idea brand into the future.”

Hatfield’s appointment is effective immediately.

Miranda Ward


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