Sydney agency Now Screen unveils global digital work for Gatorade
Sydney agency Now Screen is teaching Americans how and why they should ‘fuel’ themselves with electrolytes, protein and carbohydrates in a new content series for Gatorade.
The campaign ‘Fuel School’ uses ‘everyday’ sportsman and sport analogies to communicate how the ingredients found in Gatorade can help athlete’s bodies keep up their nutrient intake during intense activity.
‘Fuel School’ aims to tell consumers who engage in intense physical activity why they need Gatorade.
A first piece of content explains why electrolytes are important through a baseball analogy, a second uses the NFL to show why carbs are important for a game, and a third piece of work uses a basketball analogy to help Americans understand why they need protein for recovery.
Each piece of work compares the sport to the needs of people engaging in intense athletic activity.
Mark Silcocks, CEO of Now Screen, said he was “flattered” his agency was now working on “one of the world’s most famous brands in the biggest market in the world.”
“We passionately believe in the power of our speciality of helpful, educational content to drive brand growth and it’s great that Gatorade share our vision,” he said.
‘Fuel School’ will run on Gatorade’s website and across social media.
Now Screen is well known for its advertising television format, ‘Whats New? – Where you see it first.’
Credits:
- Global Director Kerri-Ann Smith
- Creative Director Dana Holder
- USA CMO Tricia Defossey
- Executive Producer Petra Valent
- Digital CD Campbell Walker
- Strategy Aaron McLachlan
- PepsiCo USA
- Senior Manager Digital Abishek Jadon
