‘Cause everyone’s team deserves to be seen’: Fox Footy promotes live offering for AFL season

Fox Sports’ Fox Footy channel is spruiking the live nature of their coverage of the AFL season in the lead up to the season launch in a new ad featuring AFL stars and president of the Collingwood Football Club Eddie McGuire.

Created by TBWA Sydney, the ad shows a ‘staff member’ explaining how  “every AFL fan deserves to see their team live,” while co-workers walk through the AFL banners of their preferred team which appear around the office.

Fox Footy ‘staff’ and several male and female AFL figures are shown in the ad, as well as Eddie McGuire, while a voice-over explains the channel’s live offering.