Australian and NZ agencies well represented in John Caples finalist tally

December 16, 2009 8:52

Australia and New Zealand ad agencies were strongly represented in the finalists tally for the John Caples International Awards, with AIM Proximity, Sapient Nitro, Clemenger BBDO Proximity, BMF, Lowe and M&C Saatchi/Mark among those with multiple entries.

Finalists in the Best in Show category includes AIM Proximity for The Yellow Pages Group’s The Yellow Treehouse campaign; Clemenger BBDO Proximity Melbourne for Foster’s Bicep Dancer; and Sapient Nitro for Tourism Queensland’s Best Job in the World.

The awards ceremony, which centres on the recognition of creative ideas driven through direct marketing, will be held in New York City on March 25, next year.

The full list of finalists can be found on the John Caples website.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he's been editor, content director and editor-at-large of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. In 2021 he published the definitive guide to the recent history of the Australian media industry, Media Unmade

topics AIM Proximity best job in the world BMFClemenger BBDO Proximitydirect marketing Fosters John Caples International AwardsM&C Saatchi/MarkSapient Nitro Tourism Queensland

Comments: 9

Tim 16 Dec 09

Just to add a bit of non-network flavour, I may add that two finalists (Online and Interactive for 6 Beers of Separation) are joint entries of BMF with Holler.

(Mumbrella adds: In fact, Tim now tells us he was slightly mistaken about that and the only joint shortlisting was in the interactive category)

Anonymous 17 Dec 09

Tim, i was of the opinion that BMF were the agency responsible for the Six Beers of Separation & Five Seeds creative IP. Please do share with everyone what it was that Holler added for the record?

Tim 17 Dec 09

Anonymous, you can give me your email and I’ll be happy to share with you in detail what I and Simon Langley from BMF have agreed to. Otherwise feel free to read my blog post on it http://between0and1.org/2009/1.....es-6-beers

Anonymous 18 Dec 09

Tim, I don’t think the post at 6:06 was asking what you and Simon Langley agreed on.

It was asking what part of those ideas mentioned were Holler’s, or did Holler just execute BMF’s idea.

Tim 18 Dec 09

BMF and Holler are in total agreement about the shared credit for the work, how strategy, ideas and execution were coming out of one collaboration. So I don’t want to get into each and every facet and start separating again. That would be a step back.
People who have executed similar campaigns will probably agree that it does take some time to establish the necessary trust to hand work in together.
I am sure you and 6:06 are the same person so why don’t you make yourself known?

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