Australian brands make Webby Awards shortlist
This year’s Webby Awards, the international event which celebrates excellence on the internet, has seen a number of Australian brands and agencies nominated in various categories.
Australian website nominees:
- Employment category – the Government’s recruitment website Ocean Recon for navy submariners, created by Visual Jazz
- Parenting and family category – DrinkWise site, created by The White Agency
- Tourism category – Walkabout Planner for Tourism Australia, created by Tribal DDB Sydney
- Retail – Crumpler, Reactive Media
- Food and beverage – Living Sasquatch, Carmichael Lynch and Boffswana
- Telecommunications – The Yellow Treehouse, AIM Proximity (New Zealand)
Australian interactive advertising nominees:
- Mobile and experience marketing category – Lonely Planet on Microsoft Surface, Amnesia Razorfish
- Rich media: Non-profit/educational – Cyber Bullying Affects Real Lives, Profero
- Integrated campaigns – 6 Beers of Separation Tooheys Extra Dry, BMF
- Green – Yoink!, Bonobo
- Email marketing – Tower Missing Image, AIM Proximity (New Zealand)
Australian website honorees:
- Arts category – Arts Gateway, ABC TV Multiplatform
- Banking category – NetBank, Commonwealth Bank
- Best navigation/structure – AWARD, Deepend
- Cultural institutions – Sydney Theatre Company, Deepend
- Games-related – Marvel: Ultimate Alliance 2, Soap Creative
- Games-related – The Sims 3 Australian Launch, Profero
- Government – DonateLife, Reactive
- Magazine – Real Weddings Magazine, Indigo Media Group
- Personal blog/website – The Sack
- Telecommunications – Right Music Wrongs, Droga5 Australia
- Television – ABC3, Australian Broadcasting Corporation
- Tourism – 4320 LA/Sydney V Australia, Droga5 Australia
- Youth – The Adventures of Freddo and The Time Machine, Publicis Mojo
Australian interactive advertising honorees:
- 7PM Project: ‘Fun with the News’, Marketforce Communications
- Party Across the Internet, Soap Creative
- Integrated campaigns – Right Music Wrongs, Droga5 Australia
- Mobile and experience marketing – CityGT, JWT Melbourne
Australian mobile honorees:
- Experimental and innovation – CityGT, JWT Melbourne
- Mobile marketplace and services – NetBank Mobile Banking, Commonwealth Bank
Please let us know if there are any Australian nominees or honorees we’ve missed out via email or posting below.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Tim, you missed Amnesia Razorfish:
http://www.webbyawards.com/web....._marketing
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Hi Iain,
We’re processing the list in real time, so the list will grow over the next few minutes.
Congrats on the shortlisting.
Cheers,
Tim – Mumbrella
and ABC Arts
has been named an honouree in Arts category of the 2010 Webby Awards:
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Boffswana’s Living Sasquatch is also nominated under Food and Beverage.
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Make sure you give everyone a vote in the people’s choice too. We need all the help we can get against the US juggernauts.
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The “webbies” are a scam and are utterly meaningless.
“Nominees” nominate themselves and have to PAY HARD CASH to do so. Even at the awards ceremony any, so called, “nominees” have to pay AGAIN to even attend!
There’s a massive load of SUPERB websites/brands/campaigns etc. who will NEVER even be given CONSIDERATION for the “award” (unless of course, they show a near complete lack of integrity and choose to pay up to have the chance of bragging about a “nomination” or “award”)
It’s like BUYING your own collection of athletic trophies from a shop ahving your name engraved on them with fictitious achievements and sticking them on your wall just to impress visitors.
Utterly meaningless.
Tim, I plead with you to choose not to give these scam artists any more press.
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Hi Tim,
Profero / NAPCAN are also listed in the Rich Media – Not For Profit section for SOSO
http://www.webbyawards.com/web.....ducational
(Just helping out 🙂 )
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And Tim, you missed Profero (Sydney) for Non Profit/Educational.
http://www.webbyawards.com/web.....ducational
Cheers.
p.s. Vote for the Aussies in the people’s voice awards: http://webby.aol.com/
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Too quick Mike
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Nate – clearly you don’t enter many awards – almost every award has an entry fee, and almost every award event has a paid for ticket. The “nominees” are chosen from an extremely long list of entries, and it’s tough to get on the list. The webbies are no different to the Cannes Cyber Lions in that regard.
It’s like the lottery – if you want to win, you have to enter. There’s no-one trawling through the internet looking to great websites to give out awards to… i wish there was.
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Nate, how do you think award bodies work and have you ever submitted an award on the internet?
Every single reputable advertising award body in the world has overheads and administration costs. Please recommend an award scheme or body that does recognize excellence and is also free. I’d like to know.
FYI – The Webby’s finslists are comprised from nearly 10,000 entries from 60 different countries and has been running since 1996. If you don’t believe the finalists represent some of the best campaigns and sites around the world then you are out of touch.
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@MikeZed Just because some other “awards” do it too, doesn’t make it legitimate or worthy of respect.
And no, I don’t enter my own work into ANY competition I’m required to pay hard cash to call myself “nominated” in, it’s an integrity thing, if I’m to be commended, I shall be praised or faulted based on the quality of my work, not for my ability to open my wallet…. I’ve utterly zero interest in BUYING bragging rights, and I afford the appropriate lack of respect for any “award” given to anyone who does (to be utterly clear, it’s not the work or even the people who made it I lose respect for, I only give no regard for an empty, essentially paid for, trophy on the wall).
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“Reputable … awards body” sounds like an oxymoron to me.
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@Nate – i’d be interested to understand how you think awards would then be able to pay for all the admin that goes into running an award show, if they don’t charge entry fees.
My suggestion to you – enter your best work into Creative Showcase (www.creativeshowcase.net.au) – it’s free to enter, and it’s judged by a range of digital professionals who should know what they’re talking about. No one “buying” anything, no one getting paid a thing, just a bunch of folks sharing creative stuff. (Disclosure – i am Chair of Judges for Creative Showcase and founded it here in Australia with the IAB)
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http://yoink.com is another Australian nominee. Made by us bonobolabs (http://bonobolabs.com) 🙂
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BTW please please please vote!
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Revised Australian interactive advertising nominees:
Rich Media : Non Profit/Educational category – Cyber Bullying Affects Real Lives, Profero SYD
Mobile and experience marketing category – Lonely Planet on Microsoft Surface, Amnesia Razorfish
Integrated campaigns – 6 Beers of Separation Tooheys Extra Dry, BMF
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@MikeZed “i’d be interested to understand how you think awards would then be able to pay for all the admin… if they don’t charge entry fees”
I’d be interested if you know that the entry fee for one of Journalism’s most coveted and respected awards, the Pulitzer Prize, is $50, while the “webbies” charge somewhere close to $300 (last I checked) and have in the last five years, increased the number of new “categories” rise by 330%…
just to make sure whatever you do online there’s a chance to remove your money from your wallet in what the internet does best, shameless self promotion for attention whores looking to have something to put on the wall and point to with a sense of entitlement.
The webbies are a PURELY capitalist endeavor, there is no real honor to be had, no honest respect to be earned.
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@Nat “shameless self promotion for attention whores looking to have something to put on the wall and point to with a sense of entitlement ”
That shameless sense of entitlement fills so fu*cken good tho! 🙂 I’ll have a drink for you tonight whilst reflecting on being nominated 🙂
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Nate no-ONE is more CAPITALIST than YOU toDAY
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For what it’s worth to the debate on awards entry fees, I considered entering Mumbrella in a few (of the many, many) categories.
In the end, the cost was so large, we ended up not entering any at all.
My issue was not with paying a fee – that’s fair enough. These things cost money to organise, and if there’s not a dollar to be made, then they potentially don’t happen.
But it felt to me that the cost of entry was not only prohibitive, but hard to justify.
Cheers,
Tim – Mumbrella
You also missed two of Reactive’s projects;
– Crumpler Web site (finalist in Best Retail Websites)
http://www.webbyawards.com/web.....try_retail
– DonateLife Web site (honoree in Government Websites)
Tim
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@Nate – whilst the copy on our Cyber-bullying campaign was good, i don’t think it’s quite at the quality of a Pulitzer Prize winner, so i might save my $50 to build a shelf for all the awards that we decide to “buy” for this project. I had some money in the budget to “Buy a Cannes Gold CyberLion”, but i can’t find the exact web page that allows me to bypass that pesky judging process.
BTW – did you know that for the Webby’s, even if you win, or are a nominee or honoree, you have to actually BUY your own trophy or framed certificate from them for an extortionate amount of money. Scandalous – but it’s all worth every cent for us “attention whores”
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I think Nate raises some excellent points and argued well [if just a little bit agro].
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Congratulations to everyone, great to see the Australian digital industry go from strength to strength.
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Yo Nate just post up a link or 2 and we’ll all judge it for free if you like. 😉
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Hi Tim, if you’re still compiling the full list of Australian companies winning a Webby – Billstrust should be included under Official Honoree for website.
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Voting closes today, are you going to do a last reminder to vote for all the Australian & NZ companies? This post doesn’t really share anything about the People’s Choice.
Downunder we have the upper hand of being awake (and tied to our desks) when the voting ends so why don’t we get our two countries to take out all the People’s Choice awards!
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