Push to create Logie award for best TV ad

Nine boss David Gyngell is talking to the advertising industry about creating a new Logies category for the public’s favourite Australian ad, Mumbrella can reveal.  

The push is being led by BWM co-founder Rob Belgiovane, who approached the Nine CEO with the idea in the last few days.

Belgiovane told Mumbrella: “His personal response was ‘yes’, but it still needs to go through those involved in the Logies. But he said he’d also received a call from someone else in the industry proposing the same thing.”

Nine airs the Logies, which are organised by ACP’s TV Week.

Belgiovane, who has a regular slot discussing advertising on Nine’s Today programme, added: “I’m going to be speaking to David more about this. But most of the preparations for the Logies happens four to five months out, so the initial discussion was just to put it on the agenda for next year and then after that put a long list together.”

He said allowing the public to vote for their favourite TV ad would provide an alternative to industry-facing advertising awards which are often criticised for their “incestuous nature, particularly ones where virtually every jury is represented by every agency” entered in the awards.

This year’s Logies are on May 2.


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