Australian Building Company gears up for TV debut with new Hook Creative Studio-developed campaign
The Australian Building Company is making its TV debut with a new campaign – ‘Mortgage Free’ – from Hook Creative Studio.
The announcement:
The Australian Building Company (ABC) in conjunction with Hook Creative Studio is thrilled to announce the launch of its latest promotion, ‘Mortgage Free’, marking a significant milestone as the company makes its debut on television. This exciting offer provides new homeowners with the unique opportunity to live mortgage-free for the first six months, alleviating financial stress and making homeownership more accessible than ever before.
The ‘Mortgage Free for Six Months’ promotion is a testament to ABC’s commitment to innovative solutions that meet the evolving needs of its customers. This limited-time offer applies to selected home and land packages and aims to empower potential buyers to take their first steps toward owning their dream home with confidence and peace of mind.
Pat Langton, founder and chief creative guy of Hook Creative Studio, shared his excitement about the campaign, stating, “We’re incredibly proud to introduce this game-changing promotion. Our campaign is unique to the home builder category and is aligned to our continuous strategy to be a challenger brand.”
The television campaign is set to air across Victoria regional major networks, showcases the voice over guy reacting to the offer played by comedian Elliot Loney. The campaign will also be supported by a comprehensive digital strategy, ensuring the message reaches a wide audience across metro and regional.
Leanne Backhouse, marketing manager at the Australian Building Company, commented on the campaign’s innovative approach, saying, “This is more than just a promotion; it’s a movement towards making homeownership more attainable for Australians. Our first-ever TV campaign is a reflection of our dedication to connecting with our audience on a deeper level and showcasing how ABC can change lives especially in regional areas. We are excited to see how this initiative resonates with viewers and potential homeowners across Victoria. The campaign also consists of a 9 month mortgage free promo in metro areas”.
ABC has consistently been at the forefront of delivering quality, affordable housing solutions, and the ‘Mortgage Free’ campaign further solidifies its position as a leader in the industry. With a focus on customer-centric innovation, ABC is committed to creating homes that are not only well-built but also financially accessible.
Client: Australian Building Company
Leanne Backhouse – Victorian Marketing Manager
Agency: Hook Creative Studio
Production: Hook Creative Studio
Source: Hook Creative Studio
