Australian Business Traveller to rebrand as Executive Traveller

May 2, 2019 1:56

Business travel website Australian Business Traveller has announced it will relaunch as Executive Traveller in Q2 2019, allowing it to turn focus more towards the international market.

The website includes reviews of flights, hotels and lounges as well as news on destinations and travel tips. According to ABT, which launched in 2010, the website currently has a monthly global audience of 1.25m unique readers.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

Australian Business Traveller David Flynn Executive Traveller

2 COMMENTS

An Australian business traveller 2 May 19

I feel like they are going to dilute the strong current brand for their niche and water it down to something generic and compete with all the bloggers on boarding area network

User ID not verified.

David Flynn (Australian Business Traveller) 3 May 19

Hello ‘an Australian business traveller’. Rest assured we are definitely not going down that well-trodden road of those US bloggers, and our content will remain as focussed and practical as always 🙂

User ID not verified.

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Australian Business Traveller to rebrand as Executive Traveller

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