‘Radio is ridiculously underpriced’: Audio bosses respond to accusation it costs too much
Commercial radio heavyweights have clashed with an audience member at Mumbrella’s Audioland who suggested that commercial radio was overpriced for advertisers since “it’s just news with a little bit of reactive content”.
Speaking on the keynote panel, HT&E CEO Ciaran Davis said he would respond first, but Grant Blackley, Southern Cross Austereo (SCA) CEO would “come in with the right hook”.
Southern Cross Austereo CEO, Grant Blackley, alongside Spotify head of ANZ sales, Cassie Gilbert at Mumbrella Audioland
Appalling and shows Grant and Ciaran remain as old school 80s style leaders. Thanks for reporting Mumbrella.
Hi ‘Naysayer’,
I have updated the headline here, as Grant did make the microphone comment in jest about the audience member.
The article is 100% accurate – and reflects the spirit of the event – but the headline probably comes across as more aggressive than was intended.
The discussion did get heated, and Ciaran did promise a “right hook” from Grant, but I was 100% in control of who had the microphone, and who got to speak and when.
Thanks,
Vivienne – Mumbrella
So it’s ok to promise physical violence?
I did not say that at all. Of course I don’t promote violence.
So you leave the headline up all day and once it’s served it purpose ( or most probably didn’t get the outpouring of anger you wanted) you decide to take it down?
You knew exactly what you were doing when you put the original headline up.
Very poor attempt and you should know better .
Hi Poor, the decision to run with the original headline was mine, not Vivienne’s. It was up for two hours.
Hope that clarifies things.
Paul Wallbank
Mumbrella Audioland tickets must have been underpriced if the audience was made up of hard-question hitting yoga teachers.
Ben, that yoga lady was funny! Overall the event was really well thought out and run. Hard hitting questions and entertaining, so credit to the Mumbrella team.