Australian Defence Force launches ‘Impossible airfield’ recruitment drive

A new three-part online series for Defence Force Recruiting aims to highlight to the public there is more to the Air Force than the pilots.

Created by GPY&R Melbourne, the ‘Impossible Airfield’ series features 250 troops from less flashy roles within the Air Force, such as plumbers, medics, cooks and logistical personnel, as they’re set a challenge to complete in just 36 hours.

The challenge is for the force to travel to the ‘middle of nowhere’, build a fully operational airfield and land Australia’s largest army aircraft, a C-17 Globemaster in 36 hours.

The episodes contain links within the videos for viewers to learn more about the featured jobs of the troops.

The combined videos are aimed to be both a documentary and interactive recruitment ad.

Chris Northam, GPY&R’s creative director said: “Impossible Airfield is the biggest, most ambitious project we’ve undertaken for the Defence Force. Watching the Air Force take on this challenge was a huge thrill. The leadership, the hardware, and the way they operate under pressure – it’s seriously impressive. Now hopefully when people think Air Force, they won’t immediately think of Maverick and Goose.”

Kate Mathews, Air Force’s marketing manager added: “This is a huge launch for Air Force, as it shapes a new era of long form content allowing the user an insight into what it is really like to be in the Air Force. This campaign will make people view Air Force differently, positioning it as a combat organisation ready to respond Anytime, Anywhere.”


Air Force Marketing Manager: Kate Mathews
Air Force Senior Marketing Officer: Tim Bowden
Executive Creative Director: Ben Coulson
Creative Director: Chris Northam
Copywriter: Evan Roberts
Art Director: Chris Northam
TV Producer: Elizabeth Rocka, Sheridan Bott
Production company: @Radical
Director: Zach Merck
Executive Producer: Ian Fowler
Post production: Heckler
Sound production: Nylon Studios
Digital Creative Director: Mark Addy
Digital Art Director: Nick Sellars
Digital copywriter: Phon Vongdara
Technical Director: Brendan McMahon
Frontend Developer: Dilshan DeSilva
Digital Producer: Jess Krt
Digital designer: Janna Mamar, Kota Matsuda, Stephanie Kafkaris
Group Account Director: Julian Bell
Account Directors: Leah Champion, Alice Mason
Account Manager: Jenna Stafford
Digital Account Director: Simon Bolger


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