Mumbrellacast: James Hier | The Australian’s subs stats | Fast food scoopons | Bondi Hipsters ‘flips media on its head’ | ‘Super-indie’ demands elbow room at the TV table
Featuring James Hier, chief strategy officer of media agency MEC along with Mumbrella’s Tim Burrowes, Cathie McGinn, and Colin Delaney (44:43). Apologies for some dodgy sound levels, particularly at the beginning.
- What’s new at MEC (1:05)
- How Naked Communications changed the media industry (4:00)
- The Australian reveals its first subscription stats (7:07)
- Should the SMH go online only? (18:48
) - Half a million burger fans seems so wrong (22:06)
- Elitist thrifty (25:14)
- Will Bondi Hipsters Dom and Adrian get to the Olympics? (26:02)
- Bob Katter’s homophobic attack ad on Campbell Newman (33:04)
- “Go Back” format sees abroad to ‘balance Australia’s cultural terms of trade’ (36:45)
- Why did Southern Cross CEO Rory Callaghan move to Shine? (40:12)
- Ten’s ratings rollercoaster (42:00)
You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.
Direct link to Mumbrella’s iTunes store listing for the podcast 
Sponsored by Southern Cross Austereo:
Studio facilities:
Mumbrella theme music by Noise International
