Australian Eggs plays off football frenzy in new campaign via Connecting Plots

September 22, 2023 11:14

Australian Eggs has launched a new creative platform and integrated campaign, ‘Bring the Bright’, via newly appointed creative agency Connecting Plots, utilising the football frenzy from the recent FIFA Women’s World Cup.

The aim of the new platform is to invite Aussies to broaden their use of eggs in meals, ‘brightening’ their meals.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.