Australian Eggs plays off football frenzy in new campaign via Connecting Plots
Australian Eggs has launched a new creative platform and integrated campaign, ‘Bring the Bright’, via newly appointed creative agency Connecting Plots, utilising the football frenzy from the recent FIFA Women’s World Cup.
The aim of the new platform is to invite Aussies to broaden their use of eggs in meals, ‘brightening’ their meals.
“We know that Aussies love eggs,” said Australian Eggs managing director, Rowan McMonnies. “They’re healthy, versatile and at times decadent.
“However, outside of breakfast, our consumers don’t necessarily think of eggs when it comes to snacks, lunch, and dinner. That’s what we’re looking to change.”
The creative aims to show that adding an egg is the simplest way to take a meal from humble, to special.
Connecting Plots’ creative partner, John Gault, said: “This platform introduces a human element to eggs.
“Its flexibility enables us to bring it to life through a range of emotional, to more pragmatic creative that’s been tailor-made for each paid and owned channel.”
The campaign is rolling out across TV, OOH, BVOD, social, digital and owned channels, with additional creative iterations launching in the coming months.
Credits:
Client: Australian Eggs
Managing director: Rowan McMonnies
Marketing manager: Joanne Belford
Marketing manager: Becky Vila
Manager, communications & engagement projects: Kelly Seagrave
Creative agency: Connecting Plots
Co-founder & CEO: Tom Phillips
Co-founder & CCO: David Jansen
Creative partner: John Gault
Senior art director: Jonti Groth
Senior copywriter: Craig Rosenthal
Strategist: Jessica Brackstone
Client service director: Emma McJury
Account director: Roshani Mehta
Senior integrated producer: Rachel Smith Heffernan
Creative operations director: Sarah Miller
Design director: Blair Palmer
Senior designer: Kubi Vasak
Senior motion graphics designer: Vickie Rodriguez
Production company: Infinity Squared
Director: Richard Vilensky
Executive producer & managing director: Erin McBean
Senior producer: Louella Campbell
Producer: Katie Dorman
Editor & online: Alek McKenzie
Colourist: Marcus Timpson
Audio production: Smith & Western Sound
Stills production company: Photoplay
Photographer: Mark Clinton
Retouching: Alexander Reznick
Media agency: UM
PR agency: Liquid Ideas
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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