The Australian expands digital subscriptions to include Wall Street Journal
The Australian has expanded its digital subscriptions to include Wall Street Journal.
The announcement:
From today, all of The Australian’s new and existing digital subscribers will not only have access to the nation’s leading news coverage and analysis, but will also have greater access to the world’s leading journalism with a digital subscription to The Wall Street Journal.
In addition to regularly featured WSJ content, this new offering from The Australian delivers additional value to members who will now have digital access to The Wall Street Journal on wsj.com, on iOS and Android, and via ePaper.
This announcement is made at a time when The Australian’s total paid Monday-Friday circulation has surpassed 170,000 for the first time in its history – driven largely by year-on-year growth of digital subscription of 14.5%*.
The Australian chief executive officer Nicholas Gray said: “I’m proud to be announcing such significant added value for our members. To give them unlimited access to a respected publication with more than 125 years of reporting and award winning international journalism obviously complements the market-leading coverage they have access to via The Australian perfectly. It ensures our members receive the best, most thought-provoking and credible reporting in the world.”
“We’re delighted to introduce The Wall Street Journal to The Australian’s sophisticated audience,” said Jonathan Wright, MD International, Dow Jones. “As the definitive global source for business, political, finance, economic, and technology news, The Journal delivers essential access to US and world news providing an ideal companion to local titles such as The Australian with its essential domestic coverage. We look forward to exploring a number of mutually beneficial opportunities to collaborate on.”
The Australian editor-in-chief, Paul Whittaker said: ”The addition to our subscription offer is especially timely and relevant, given the upcoming Republican and Democratic conventions and the Presidential election in America. Not only will our members receive the context and insight they expect from our coverage, led by foreign editor Greg Sheridan, they will now have unrivalled analysis and reporting of the US election via The Wall Street Journal. No other news outlet can provide such comprehensive coverage of the weeks and months to come.”
The inclusion of The Wall Street Journal applies from Monday July 11 and is available to all paid subscribers to The Australian. It is being promoted by a campaign “What happens there – matters here” that will feature in print, social and digital.
Appears that Rupert intends to take out the Fin Review first. If he could get the Oz to improve its biz coverage of local events it wouldn’t take much.
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