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Australian Frontline Machinery uses metal posters to promote its ‘tough’ vehicles

Australian Frontline Machinery (AFM), a retailer of ex-military vehicles, is promoting its various “tough” vehicles with an outdoor poster campaign which sees the posters executed on tough metal.

Created by The Hallway in conjunction with Revolution 360, a non-traditional outdoor media and experiential company, the campaign aims to be an analogy for the military vehicle’s toughness.

The Hallway’s ECD and creative partner Simon Lee said: “They are placed within ordinary street poster sites. So while the paper posters around them start to deteriorate, our metal posters remain unscathed – a suitable analogy to our military vehicle’s toughness.”

AFM marketing and sales manager Karen Harrigan said: “These are exciting times for Australian Frontline Machinery. We have a unique product and a rich brand platform which allows us to stretch the boundaries of automotive marketing.”

The Hallway was engaged to brand and launch AFM in 2012.

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