Australian Geographic Outdoor magazine rebrands to Outdoor

Bauer Media’s magazine, Australian Geographic Outdoor, which is now produced by Adventure Group Holdings, has been rebranded to Outdoor.

The rebrand comes after former general manager at Bauer Xcel Media and Adventure Group Holdings CEO, Rob Gallagher, commenced publishing the title in May.

It also comes nine months after Bauer Media sold its adventure titles – Caravan World, Campertrailer Australia, Motorhome and Caravan Trader, Travelin, Turu – to Gallagher.

A sample of the new redesign, with a new masthead title

The rebrand sees Adventures dropping the Australian Geographic brand name from its title.

The old Australian Geographic Outdoor magazine

At the same time, the publication has welcomed new editor, Jack Murphy, who replaces Justin Walker.

Murphy has previously been published across Australian Geographic, The Wanderer, 4×4 Australia, Club Marine, Caravan World, Camper and Trade-a-Boat.

In 2015, Murphy, together with content director at Adventures Travis Godfredson, launched their own masthead, The Captain, which he currently co-edits.

Gallagher said it was time for Outdoor it have its own “unique voice”.

“The Adventures business will support the brand with a new look to showcase the stunning photography, new format that will enhance the reading experience and more dynamic story-telling under the direction of the new editor, Jack Murphy,” Gallagher said.

“Jack is a highly-regarded content creator in the outdoor and adventure space with proven editing pedigree to match his talents. He will breathe new life into the product by finding new and interesting ways to engage more people around the adventure space.”

He pointed out new opportunities for Outdoor online, through video and social.

Godfredson said “multi-channel publishing” was second nature to Murphy.

“Creating great content is second nature to Jack. He bought a camera at 16, started blogging and by the age of 23 he had attracted over 30,000 followers.”

Murphy said consumers could expect new faces and imagery, and more stories on human adventure under his editorship.

“Outdoor is about people getting the best out of themselves. We’ll be capturing their hopes and fears; we’ll look inside their travel kits and check out their training regimes – and we’ll tell their story of adventure, leaving the reader with calluses on their hands and sweat on their brow.”


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