Australian Government launches anti-vaping campaign via BMF

The Australian Government has launched a new national public health campaign targeting vapers, via BMF.

‘Give Up For Good’ encourages behaviour change to help Aussies give up vaping and smoking, particularly at-risk groups and young people.

The campaign is structured around three main streams: youth vaping, tobacco, and adult vaping. All three aim to increase awareness, reinforce the harms of the habit, and remind people of the resources available to help them quit.

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