Australian Government taps Paper Moose for landmark Australian Cancer Plan strategy

Independent creative agency Paper Moose has created a digital strategy for the Australian Government and Cancer Australia’s new ‘Australian Cancer Plan’, a transformative agenda to improve the lives of Aussies affected by cancer.

The plan works to achieve equity — especially for Aboriginal and Torres Strait Islander peoples — through the acceleration of world-class cancer outcomes.

Paper Moose was tasked with evolving it from a static document to a readily accessible and adaptable digitally native format that will continue to develop as it rolls out.

“We’re incredibly proud of our rad work supporting the Australian Cancer Plan,” said Brad Bennett, head of client success at Paper Moose.

“This has been a big effort by the digital team and the whole agency, that will ultimately help improve cancer care for all Australians.”

With a focus on improving the lives of Australia’s First Nations population, a process of Indigenous Australian co-design and stakeholder consultation was undertaken to ensure the platform would benefit them.

The artwork featured in the visual design of the plan, ‘Our Journey’, was created by Ngarrindjeri artist Jordan Lovegrove from Dreamtime Creative.

Lovegrove’s ‘Our Journey’ artwork features in the design

‘Our Journey’ was initially crafted for Cancer Australia’s First Nations branding, and symbolises the experiences of Aboriginal and Torres Strait Islander people. It also aims to illustrate the exchange of information and engagement between Cancer Australia and Indigenous communities.

Cancer Australia’s deputy CEO, Claire Howlett, thanked Paper Moose “for their exceptional understanding of our vision for a transformative platform and their invaluable partnership in creating an innovative digital experience for the Australian Cancer Plan.

“This collaborative effort will go a long way towards improving outcomes for all Australians affected by all cancer,” she said.

The agency has had a busy week, launching its first work for its latest client Mitsubishi Electric, as well as revealing the preliminary results from its Drop The Shade survey in collaboration with Innocean.


Client: Cancer Australia
Project lead – Jared Hilliers: assistant director, digital platforms

Agency: Paper Moose
Executive creative director: Nick Hunter
Head of client success: Brad Bennett
Creative director: Jeremy Willmott
Senior copywriter: Pete Saladino
Copywriter: Feryx Hui Ming Lim
Design lead: Georgia Shillington
Senior digital designer: Tchaan Wilson-Townsend
Designers: Tharike Perera, Jason Fidel, Evelyn Tran
Account manager: Hannah Maher
Producers: Jon Buchan
Creative technologist: Justin Clayden
Lead developer: Greg Poole
3D animation: Denys Nichele
Sound design & mix: Caleb Jacobs


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