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Toyota and Samsung win gold at Cannes in Promotions and Activations

Australia has scored Gold in Cannes for work aimed at reducing concussions in sport and making outback travellers safer.

Samsung headband sends concussion warnings to nearby devices

Samsung headband sends concussion warnings to nearby devices

Leo Burnett’s concept of a concussion warning headband developed for Samsung won gold in the Promotions and Activations division, while Saatchi & Saatchi’s development of a mobile network extender for Toyota which could save lives in the outback was also honoured.

In total Australia won 10 lions, including four silver and four bronze, with DDB Sydney’s Naked Ute for Volkswagen and Whybin\TBWA Melbourne’s GAYNZ among the winners.

The Grand Prix was picked up by San Francisco’s Venables & Partners for its #OptOutside campaign for REI (Recreational Equipment Inc.,) which urged people to step away from their computers on Black Friday sales day and go outside instead.

In the Direct category Australia failed to win gold but managed a silver through DDB in Sydney for its Sydney Opera House #ComeOnIn campaign.

The campaign also won bronze for DDB, while Whybin\TBWA Melbourne and Leo Burnett were also bronze winners for GAYNZ and Reword, respectively.

The Grand Prix was won by Ingo in Stockholm for its The Swedish Number campaign for the Swedish Tourism Association.

In both the Radio and Print & Publishing categories Australia failed to win any lions.

Promotion and Activation Lions

Gold:
Saatchi & Saatchi Sydney, Toyota LandCruiser, LandCruiser Emergency Network
Leo Burnett Sydney, Samsung Australia, brainBAND

Silver:
DDB Sydney, Volkswagen Australia, The Naked Ute
Leo Burnett Sydney, Samsung Australia, brainBAND
Leo Burnett Sydney, Samsung Australia, Celebrity Tantrum
Saatchi & Saatchi Sydney, Toyota LandCruiser, LandCruiser Emergency Network

Bronze:
Leo Burnett Melbourne, Headspace, Reword
Whybin\TBWA Melbourne, ANZ, GAYNZ
Clemenger BBDO Melbourne, CUB, The Laziest Competition Ever
DDB Sydney, The Sydney Opera House, #ComeOnIn

Direct

Silver:
DDB Sydney, The Sydney Opera House, #ComeOnIn

Bronze:
Whybin\TBWA Melbourne, ANZ, Pocket Money – Equal Future
Leo Burnett Melbourne, Headspace, Reword
DDB Sydney, The Sydney Opera House, #ComeOnIn

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