Toyota and Samsung win gold at Cannes in Promotions and Activations

June 21, 2016 9:19

Australia has scored Gold in Cannes for work aimed at reducing concussions in sport and making outback travellers safer.

Samsung headband sends concussion warnings to nearby devices

Leo Burnett’s concept of a concussion warning headband developed for Samsung won gold in the Promotions and Activations division, while Saatchi & Saatchi’s development of a mobile network extender for Toyota which could save lives in the outback was also honoured.

https://www.youtube.com/watch?v=_K9wmGYBqRI

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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