Australian Marine Conservation Society partners with Innocean Australia

The Australian Marine Conservation Society (AMCS) has appointed independent full-service agency Innocean Australia to help rally support to help protect our oceans.

AMCA is Australia’s only charity that is solely dedicated to ocean conservation, with the organisation’s projects addressing the impacts climate change, pollution and overfishing, which alongside a number of other factors, are putting the future of our oceans and wildlife at risk.

As people are increasingly switching off to bad news, AMCA seeks to remind Australians to stop taking oceans for granted, working with Innocean on two conservation projects due to launch in late 2022.

Both projects are designed to establish ongoing awareness and raise the plight of our oceans. One focuses specifically on seafood sustainability, while the other is a broader organisational platform to relaunch the brand itself.

AMCS director of communications, Imogen Scott, said: “Getting attention and action for Australia’s oceans is hard in a crowded space, especially when the problems are beneath the waves and out of sight.

“Innocean’s strategic and highly creative campaigns will help us bring those issues to the surface, they highlight the solutions that are within our grasp and mobilise the collective action needed to make positive
changes for our oceans and their wildlife. You don’t have to work in conservation to be a conservationist and we highly value working with the team at Innocean, who we now consider part of our crew.”

Innocean CEO, Jasmin Bedir, said: “We’ve been working closely with AMCS to make it easy for everyday Aussies to make small but impactful changes to protect our precious ocean and marine life. We are working directly with scientists to build ongoing platforms that reframe one-way communication into self-fulfilling systems.

“Together with AMCS we want to make a difference to ensure our oceans remain healthy for tomorrow’s generations.”

The appointment is effective immediately.


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