Australian Marketing Institute boss Lee Tonitto to depart in December

CEO of industry body the Australian Marketing Institute, Lee Tonitto, is to step down from the organisation at the start of December.

Tonitto took the role in 2014, having previously been the head of the AMI’s chair for four years while running her own strategy and marketing consulting firm.

Tonitto took the reins at the AMI at a difficult time for the organisation, with its auditors warning in 2016 its future was under “significant doubt.”

For the 2017/18 year, the organisation claimed its membership grew by 374 members to 6,324 and membership revenue grew to over $1m.

In a statement, Tonitto said: “After four rewarding years at the helm of AMI, I announce I will be stepping down as CEO on December 1 2018 to commence the next chapter of my career.

“It has been a privilege to lead the AMI to serve our purpose to provide cutting edge marketing theory and practice to fuel progress in the careers of professional marketers.

“I have enjoyed a long association with the AMI. Starting as a NSW councillor in 2003, I progressed to be NSW state president before being appointed to the board in 2007. I served as chair from 2010 to 2013 and was awarded lifetime member status in 2013.

“A special thank you to the AMI board, management and 400 volunteers. Together we have strengthened the organisation and achieved a significant change in the last four years.

“Combined these initiatives have put the AMI in stronger position for future growth.”

Mumbrella has contacted Tonitto and the AMI for further comment.


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