Australian Marketing Institute rebrands and restructures

The new AMI logo

The Australian Marketing Institute has unveiled a new logo and plans to restructure its operational model, its annual conference in Sydney was told today.

Mark Crowe, CEO of the AMI, said the rebranding is part of a strategy to reposition the Institute and make it stand out in an increasingly competitive environment.

The new operating model proposed by the AMI’s board of directors aims to give members greater involvement as they will be able to directly elect the national board rather than nominating members through  state councils.