Australian Marketing Institute rebrands and restructures


The new AMI logo

The Australian Marketing Institute has unveiled a new logo and plans to restructure its operational model, its annual conference in Sydney was told today.

Mark Crowe, CEO of the AMI, said the rebranding is part of a strategy to reposition the Institute and make it stand out in an increasingly competitive environment.

The new operating model proposed by the AMI’s board of directors aims to give members greater involvement as they will be able to directly elect the national board rather than nominating members through  state councils.

old AMI logo

The previous AMI logo

The new centralised structure will also give members more opportunities to get involved in the AMI through national sub-committees and local committees running operations on the ground.

Crowe said: “It will be more streamlined, more effective and deliver more benefits for our members.”

The proposal has been delivered to members at the conference and will be implemented if members are in favour.

The AMI’s new logo was designed by The Key Branding in Melbourne.


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