Australian Mining ad banned for Olympics ambushing marketing breach

Meares in banned ad

BHP Billiton branding in the ad

An ad for Australian Mining has landed in hot water with the Olympic Committee for breaching rules on ambush marketing.

The ad features Olympic cyclist Anna Meares wearing clothing branded by her sponsor BHP Billiton – a rival to official Olympic sponsor Rio Tinto.

The ad, which has run on TV as well as online, has been taken down by the mining lobby group.

Update: The video has been set to private on YouTube by Australian Mining.

An Olympics Committee spokesman told Mumbrella that the ad also breached Olympics rules for featuring branding from Toyota, which is also not an Olympic sponsor.


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