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Australian Miranda Dimopoulos named executive director of the IAB Southeast Asia

dimopoulosFormer Publicis Mojo and Sputnik account director Miranda Dimopoulos has been named executive director of the Interactive Advertising Bureau (IAB) Southeast Asia, Mumbrella Asia has revealed.

Dimopoulos will leave her position as Southeast Asia content director at Digital Marketing Group – the company behind digital event Ad:Tech – to take the top job at the industry body.

The IAB Singapore Chapter is a globally affiliated trade association of leading companies in the Southeast Asia digital advertising sector, its goal is to promote investment in interactive advertising and plays a role in raising the profile, perception and growth of the industry throughout the region.

Dimopoulos will take over from Samsung Asia’s Ranji David, who had been in the role since September 2011.

She joins the IAB with a brief to grow digital’s share of the advertising market in Singapore and Southeast Asia, which is still relatively low despite high digital device penetration and use in the region.

Dimopoulos said: “I want to see the IAB become even more relevant in its membership services and increasingly dynamic so that we can achieve our vision of an interactive advertising industry that delivers 20 per cent of all marketing expenditure by 2020.”

She joins a leadership council chaired by Wendy Hogan, head of CBS Interactive Asia Pacific, and LinkedIn Asia Pacific and Japan senior director of marketing solutions Oliver Legrand, as vice chairman. 

Hogan said: “Miranda has an infectious passion for digital marketing and interactive advertising. She has a wide knowledge gained from years of experience in this rapidly evolving sector and is held in high-regard internationally. We are very pleased that she has accepted this leadership role in the IAB.”

Legrand noted that 2014 would be a crucial year for the IAB, as it continues to focus on promoting online ad spend and on nurturing digital talent.

He said: “We are thrilled to have Miranda join the IAB Singapore. Through her previous experience Miranda brings the exact skills the IAB requires for our next stage of growth. Miranda will work closely with the IAB Leadership Council and the IAB membership base to deliver on our 2014 strategy.”

Dimopoulos worked at Publicis for just over six and a half years, where she ran new business globally, Publicis Mojo in Melbourne for a year and was most recently with the Digital Marketing Group for just over one year.

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