IGA has fun with summer in new ad without Ahn Do
IGA has kicked off its new summer campaign without ambassador Anh Do.
The ‘Summer Fun’ campaign, created by Creative Oasis, reinforces the supermarket’s local positioning and encourages Australians to shop at IGA and SUPA IGA throughout the summer period.
The commercial puts a twist on a fun summer activity – water slides – with a man sliding right into an IGA store to match the tagline “No matter how you have fun this summer, you’re never far away from an IGA or a Supa IGA”.
https://www.youtube.com/watch?v=bad9-vJu2Nc
Good choice, Ahn Do got a little irritating.
IGA are also running a summer fun Facebook photo competition … some pretty cool submissions in the gallery!
No matter where you may be this summer, there’s an IGA store just around the corner.
Hmm. I think IGA may need a few more stores first