Australian Mushrooms launches deeply satisfying brand platform, via Thinkerbell

January 22, 2025 10:44

Australian Mushrooms has released a fresh brand platform that spotlights the fungi’s star power on plates, via Thinkerbell.

The ‘MMMMMushrooms’ platform makes use of “a visceral sound of deep satisfaction” in addition to witty art visuals and headlines, such as “Mmmmmushrooms with those long noodly things” and “Mmmmmushrooms with a side of steak”.

The materials were also reworked for two 15-second films, with one featuring a vegetable skewer, and the other, focusing on a plate of steak.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

Australian Mushrooms Paul Swann Thinkerbell Victoria Zourkas

1 COMMENTS

Poooooooooo 22 Jan 25

We haven’t used the bag as a shaker before because it contains fecal matter and you need to wash mushrooms first. Unless you like the taste of poo, in which case go for it.

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