Australian online advertising spend growth decelerates in 2022: IAB Australia

Darcy Song

February 27, 2023 12:45

Australia’s online advertising expenditure reached $14.2 billion in the calendar year 2022. While the number marked a 9.1% increase year-on-year (YoY), it was a deceleration compared to the 36% increase reported in 2021.

The data was released in the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia. This marks the first time audio expenditure is reported in partnership with Commercial Radio & Audio (CRA).

CEO of IAB Australia, Gai Le Roy, said: “2022 had two distinct growth phases, with 15% for the first six months compared to 2021 and 4% growth in the second half of the year.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.