Australian online video consumption surges 27 per cent year on year

March 25, 2015 12:49

Australians are watching more video online with a new report claiming the amount of time spent watching online video on a PC or laptop has surged 27 per cent in a year.

The finding in the latest Australian Multi-Screen Report, claims that Australians spent 448 minutes (7hrs and 28 minutes) a month viewing streamed video such as catch up TV as well as other content such as YouTube, on PCs and laptops up from 352 minutes (or 5hrs 52 mins) last year.

It also comes amid the growing marketing war for eyeballs as streaming video on demand services Presto, Stan and Netflix do battle over market share and building consumer awareness.

Created by Oztam and Nielsen, the report looks at the household take-up of screen technologies and the interplay between them and reports that overall viewing time for Australians is down by 2 hours and 12 minutes per month.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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