Australian Open Men’s Final and Married at First Sight deliver ratings win for Nine
The Australian Open 2019 Men’s Final between Novak Djokovic and Rafael Nadal and a successful run of reality show, Married at First Sight, have helped Nine to another weekly win.
According to figures from OzTAM, Nine finished the week with a 22.8% average share for the main channel and an average network share of 31.1%.
Married at First Sight helped Nine to a weekly win
Nine also had the highest share in each demographic -16-39, grocery shopper and child and 25-54. The highest performing show of the week was the 2019 Australian Open Men’s Final, which managed a metro audience of 1.589m and a national audience of 2.101m for Nine. The most watched reality show, from a metro audience perspective, was Married at First Sight Wednesday, with an audience of 1.029m.
Married at First Sight has also delivered from a VPM perspective. The first episode of the season has grown to 229,000, while episodes two, three and four have climbed to audiences of 210,00, 185,000 and 180,000.
Seven was Nine’s nearest rival, finishing with a main channel share of 19.3% and a network share of 28.5%. Seven’s share was helped by the return of My Kitchen Rules and the BBL.
The channel had the highest rating news offering of the week, with an average metro audience of 964,000. for its 6pm bulletin. However, the highest rating show for Seven, outside of news, was MKR’s Tuesday episode, with 814,000 metro viewers.
Some of Seven’s growth also came from its Friday and Saturday programming, which included the second Test between Australia and Sri Lanka, and the first match of the Women’s AFL season, between Geelong and Collingwood.
On Saturday, the second Test averaged 331,000 for its first session, before growing to 484,000 for session two and 522,000 for session three. Seven’s first Women’s AFL match averaged 271,000 metro viewers, up 16% on the first match last year.
Ten was well behind its commercial rivals, averaging an 11.3% share for the week, with its total network share growing to 17%. Ten’s I’m A Celebrity, Get Me Out of Here Sunday elimination episode was the only show to appear in the top 20 programs based on total people, with 691,000 metro viewers. I’m A Celebrity, Get Me Out of Here, was also popular among the 16-39 and 18-49 demographics.
But Ten’s weekly result was lower than the ABC, which averaged 11.5%. SBS’ share was 4.7% across the week. ABC Network and SBS networks shares for the week were 16.2% and 7% respectively.
The graphs and charts below are provided by Nine and are built off OzTAM data. They exclude data for ABC and SBS.
