Australian Organic Limited appoints comms agency for media and social strategy
Papaya has been engaged to manage media relations and social media strategy for Australian Organic Limited ahead of Australian Organic Awareness Month 2025.
The announcement:
Boutique communications agency, Papaya, is proud to announce its appointment by Australian Organic Limited, the nation’s peak body for certified organic businesses.
Papaya will deliver ongoing media relations and social media strategy, with a strong focus on driving momentum in the lead-up to Australian Organic Awareness Month in September 2025.
With proven experience working with sustainability-led organisations including Aquaculture Stewardship Council (ASC) and Marine Stewardship Council (MSC), Papaya brings deep knowledge of the certification landscape and the role trusted third-party marks play in protecting both consumers and producers.
Papaya founder and director, Catherine Slogrove said, “we’re proud to have the opportunity to support and represent the Australian organic category including the significant number of Australian organic growers, manufacturers, wholesalers and retailers who are leading the way in healthy, sustainable farming and production.”
“Many consumers are not yet aware of the health and environmental benefits of ‘certified organic’ or are confused about what organic is, which is why we are so pleased to support AOL in its important work to grow the positive impacts of the organic industry in Australia for consumers, farmers and the planet.”
Jackie Brian, CEO of Australian Organic added, “at a time when most consumers recognise they need to change the way they eat for both health and environmental reasons, the organic movement has never been more important.”
“Partnering with Papaya gives us the platform to bring much-needed clarity to consumers about the benefits of organic, as well as stamp out greenwashing. We stand for trust and this work will reinforce the value of certified organic in an increasingly crowded and confusing space.”
Australian Organic Limited joins Papaya’s growing portfolio of clients, including Australian Avocados, Australian Abalone Growers Association, Australian Barramundi Farmers Association, Bayfield Hotel Group, Bruemar Pork and Paradox Hotels & Resorts.
Source: Papaya PR
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