Australian Payments Plus appoints full-service media agency This is Flow
Full-service media agency This is Flow has added Australian Payments Plus (AP+) to its client roster. The brand brings together eftpos, BPAY and NPP Australia into one organisation, aiming to shape the future of payments in Australia.
The brand is also responsible for initiatives such as PayID, ConnectID, Osko, Beem, and its most recent offering, PayTo.
The agency said its data-driven approach, along with its agility and responsiveness, impressed AP+.
Jimmy Hyett, founder and CEO, This is Flow, said AP+ is a “dream client”.
“It’s an exciting opportunity to work with Australian Payments Plus as they bring new payment solutions to life in market, along with established products like BPAY and eftpos,” he said.
“This is a dream client which gives Flow the chance to make a real impact to consumers and businesses across Australia.”
Having recently partnered for an awareness campaign for AP+’s latest offering, PayTo, the brand was impressed by This is Flow. This success, combined with its ability to demonstrate the impact of combining science, art and value, ultimately led to the full client partnership.
Head of brand and marketing at AP+, Charissa Brooks, said: “PayTo is a digital payment solution offering a fast, easy and secure way to pay directly from your bank account. PayTo gives consumers more visibility and control over their payments, and enables merchants and businesses to initiate real-time payments from their customers’ bank accounts.
“Now is the perfect time to start driving awareness of PayTo, which is available within the online banking of over 50 banks, financial institutions and credit unions, with more to come.
“We’re excited to be working with Flow and their holistic approach in launching PayTo to our key audiences,” she concluded.
Earlier this year, This is Flow secured the media account for The A2 Milk Company, as well as Air Asia.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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