Australian Pork ad: “I porked him”

Tim Burrowes

January 22, 2010 11:29

Australian Pork has launched a new TV ad featuring a woman telling her friends how her relationship with her partner has never been better after she “porked him”.

The latest ads also brings back Australian Pork Limited’s (APL) well-known “Get some pork on your fork” tagline.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Gezza 22 Jan 10

After an initial feeling of “I’m going to hate this!” I found the pork ad quite clever and funny and I would’t be surprised if it delivers a good result in awareness and sales. Any TVC with a Barry White musical reference can’t be all bad.

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Wilhaus 22 Jan 10

As long as no one mentions how these poor animals are raised then I guess it’s a win – although not sure I’d go so far as to say clever.

If it ain’t free range it has had one of the most miserable lives of any animal on the planet. Battery hens have a grand old life in comparison.

I am not a vego and I do like Barry White BTW

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