Australian Pork takes media account to Slingshot

June 14, 2017 9:15

Independent media agency Slingshot has won the account for Australian Pork in a move that sees the producer end its long-running relationship with Dentsu Mitchell.

Australian Pork, which represents pig farmers, spent more than $5m on marketing activities in 2015-2016 and has been working to improve its Net Promoter score and raise awareness of the Australian Pork logo over the past 18 months.

Slingshot will work alongside Australian Pork’s creative agency Noble Brands Worldwide, which opened its doors five years ago with Australian Pork as its foundation client and has since created the ‘Get some pork on your fork’ tagline.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Australian Pork dentsu mitchell Noble Brands Peter Haydon Simon Rutherford Slingshot

1 COMMENTS

me 14 Jun 17

I read that as Australia Post and thought wow!

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Australian Pork takes media account to Slingshot

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