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Monty Noble launches new agency with Australian Pork as founding client

Pork back on their fork: Chris Pinnegar and Monty Noble

Highly regarded creative Monty Noble has marked an impressive return to adland by winning Australian Pork as the founding client of his new agency, Noble Brands Worldwide.

Noble, a stalwart of STW Group agency The Brand Shop for ten years, takes on the business from his former employer – now known as Shift – after a three-way pitch.

Noble, who left Shift in September last year, has teamed up with former colleague Chris Pinnegar, with whom he has produced some of Australian Pork’s most popular campaigns in recent years, coining the slogan ‘Get some pork on your fork’.

Pinnegar, formerly a group account director at JWT, takes on the role of managing director of the new agency. Noble is creative director.

Australian Pork Limited’s GM of marketing, Peter Haydon said of the appointment: “Chris and Monty created our current advertising campaign. They presented a stage creative evolution that we could simply buy strategically, creatively and say, ‘Right let’s go make that! In fact, we have moved straight into production on some of their pitch work. That’s rarer than rocking horse poo in my experience.”

“We are all really excited about building on our emotional connection and adding further meaning to the Australian Pork brand,” he said.

Pinnegar said: “We are absolutely delighted to be working with Australian Pork again. Both Monty and myself had previously worked closely together on the Pork business during our days at The Brand Shop and found it to be a incredibly interesting and rewarding account.”

“Pork is a challenger brand with a marketing team who have no fear about standing out and punching well above their media spend,” he said. “We’re very much looking forward to helping Pork further increase it’s space on the dinner plates, BBQs and restaurant menus of Australia.”

Noble has also been working with soon-to-launch music streaming service Songl, as well as a number of other clients.

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