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Australian Radio Network makes key content & commercial promotions

Australian Radio Network (ARN) has announced three internal appointments as part of a restructure to its content and commercial teams, headlined by Corey Layton’s promotion to head of digital audio.

Layton, formerly the head of commercial audio and podcasts, moves into the newly created role immediately, while there are also promotions for Adam Williams and Michael Dargan.

L-R: Corey Layton, Adam Williams, Michael Dargan

In his newly created role, Layton will lead ARN’s iHeartRadio and podcasting strategy, as part of ensuring a holistic development strategy across all the network’s digital audio platforms.

Layton said: “Digital audio continues to experience significant content and commercial growth, driving unprecedented audience engagement.

“I am looking forward to expanding on our iHeartPodcast Network #1 position, while bolstering our all-in-one radio, music and podcast platform, iHeartRadio.”

Chief content officer Duncan Campbell said the appointment will contribute to ARN’s investment in digital audio.

“This new role brings iHeartRadio and the iHeartPodcast Network under ARN’s content function which will allow us to be more holistic in our approach as market leaders in digital audio through innovation and investment,” he said.

“Corey has brought a wealth of strategic and creative expertise across commercial and audio partnerships, making him the best person to take on this newly created role and he will play a key part in driving ARN’s digital audio growth strategy.”

ARN Logo

Within ARN’s commercial team, Adam Williams has been promoted to head of audio product and innovation.

He’ll develop and implement audio product strategies to drive commercial return and enhance ARN’s leading reputation in audio media, creativity and production.

Finally, Michael Dargan will move to a new role; head of creative. The former head of campaign ideas will lead ARN’s creative agenda, working with integration, strategy, digital, sales and connections teams.

Dargan will be charged with delivering quality creative solutions for clients. Both Williams and Dargan will report to ARN chief commercial officer Pete Whitehead.

Whitehead said: “It’s always rewarding to be able to promote from within as it highlights the depth of talent we have in the network. Both Adam and Michael have delivered exceptional results through their innovative and creative approach to commercial solutions for our clients.

“They will play a key role as ARN continue to strengthen our position as Australia’s leading audio company.”

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