Energy supplement Arche targets gamers via Willow & Blake creative

New Australian energy supplements brand Arche, by Pact Group, has launched via a social campaign from Willow & Blake targeting gamers.

Arche has a range of three chewable supplements: Zoned In for long lasting focus, Full Throttle for an instant energy boost and Kick Back to help unwind.

Since launching in late 2020, the campaign has been viewed over 8 million times on
TikTok according to Willow & Blake, and also featured on across Facebook and Twitch, asking gamers to fix their glitched vibe.

Willow & Blake creative director/strategic lead, Chris Baker, said: “Gamers are
acutely aware of when their energy output isn’t quite right, both online and off. We wanted to show how Arche is the solution to those moments, with fun creative that drew inspiration from well-known game glitches, brought into the real world. Then we dialled all that up to 11.”

Pact Group digital marketing lead Dan McMillan added: “While Arche’s chewable supplements are suitable to a wider customer base, our launch strategy is to specifically target gamers. This meant engaging them with fun, relevant content on platforms such as Twitch and TikTok, as well as the more traditional social channels. The engagement from the gamer community has been incredible.”


Client: Pact Group 

Digital Marketing Lead: Dan McMillan 

Strategic Lead: Alex Runne 

Creative Agency: Willow and Blake 

Creative Director / Strategic Lead: Chris Baker 

Managing Director: Rob Patterson 

Senior Copywriter: Brittany Stewart 

Senior Art Director / Designer: Victoria U 

Designer: Joel Wyatt 

Animation Studio: Pancho 

Creative Director: Wilfred Patriarca 

3D Artist: Akira Dawson 

Producer: Olivia Stewart 

Sound: Windmill Audio 

Sound Designer: Simon Rosenberg 

Production Supervision: The Producers 

Producer: Victoria Conners


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