Energy supplement Arche targets gamers via Willow & Blake creative
New Australian energy supplements brand Arche, by Pact Group, has launched via a social campaign from Willow & Blake targeting gamers.
Arche has a range of three chewable supplements: Zoned In for long lasting focus, Full Throttle for an instant energy boost and Kick Back to help unwind.
Since launching in late 2020, the campaign has been viewed over 8 million times on
TikTok according to Willow & Blake, and also featured on across Facebook and Twitch, asking gamers to fix their glitched vibe.
Willow & Blake creative director/strategic lead, Chris Baker, said: “Gamers are
acutely aware of when their energy output isn’t quite right, both online and off. We wanted to show how Arche is the solution to those moments, with fun creative that drew inspiration from well-known game glitches, brought into the real world. Then we dialled all that up to 11.”
Pact Group digital marketing lead Dan McMillan added: “While Arche’s chewable supplements are suitable to a wider customer base, our launch strategy is to specifically target gamers. This meant engaging them with fun, relevant content on platforms such as Twitch and TikTok, as well as the more traditional social channels. The engagement from the gamer community has been incredible.”
CREDITS
Client: Pact Group
Digital Marketing Lead: Dan McMillan
Strategic Lead: Alex Runne
Creative Agency: Willow and Blake
Creative Director / Strategic Lead: Chris Baker
Managing Director: Rob Patterson
Senior Copywriter: Brittany Stewart
Senior Art Director / Designer: Victoria U
Designer: Joel Wyatt
Animation Studio: Pancho
Creative Director: Wilfred Patriarca
3D Artist: Akira Dawson
Producer: Olivia Stewart
Sound: Windmill Audio
Sound Designer: Simon Rosenberg
Production Supervision: The Producers
Producer: Victoria Conners
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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topics
Arche
Pact Group
Willow & Blake
