Energy supplement Arche targets gamers via Willow & Blake creative

January 21, 2021 10:30

New Australian energy supplements brand Arche, by Pact Group, has launched via a social campaign from Willow & Blake targeting gamers.

Arche has a range of three chewable supplements: Zoned In for long lasting focus, Full Throttle for an instant energy boost and Kick Back to help unwind.

Since launching in late 2020, the campaign has been viewed over 8 million times on
TikTok according to Willow & Blake, and also featured on across Facebook and Twitch, asking gamers to fix their glitched vibe.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.

Topics

Arche Pact Group Willow & Blake

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Energy supplement Arche targets gamers via Willow & Blake creative

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