Australian readers ‘accessing multiple news brands’ as competition tightens

The vast majority of Australian news consumers are spreading their allegiances across at least four different publications, with less than 1% of paying readers cancelling their subscriptions, despite the current conditions.

According to Roy Morgan’s Total News Publishing figures, monthly readership has grown to an incredible 21.7 million Australians aged 14+, with 90% of these accessing up to four different titles. 64% of readers access news from at least three different content categories.