Australian Rolling Stone magazine moves from Bauer stable to independent publisher Paper Riot

Matt Coyte

Matthew Coyte

Rolling Stone Australia has left the Bauer Media stable with editor-in-chief Matthew Coyte stepping up as an independent publisher, potentially saving the historic title from the chopping block.

Coyte, who has edited Rolling Stone Australia since 2008, bought the title last month and is publishing it through his new company Paper Riot Pty Ltd. Although Coyte said Bauer was not looking to drop the title, changes sweeping through the German-owned publishing group this year including the axing of women’s magazine Madison and the merging of teams from Cleo and Dolly suggest Rolling Stone had an uncertain future with the publisher.

Coyte told Encore: “While Bauer didn’t necessarily see it as a viable business for a small operation I thought it was a very viable business, and I look forward to doing some of the things that being a smaller business will allow me to pursue.”

The December edition went to print yesterday with Bauer continuing to provide print and distribution services for the title.

The Australian edition of Rolling Stone is the longest running international edition of the magazine having launched in 1972. ACP magazines, now Bauer Media, purchased the title in 2008.

As well as keeping the magazine’s four full-time staff and freelancers, Coyte has re-hired sales boss Amy Gates who had recently been made redundant by Bauer. Gates takes on the role of national advertising, sponsorship and events manager signalling Coyte’s plans to extend the brand further into the events space.

The magazine, which has a circulation of around 18,000 in Australia, does not currently have an Australian website but Coyte said that could be a possibility in the new year.

“ is fairly popular and it’s been pretty entrenched with Australian users so it’s been a little bit daunting to take on as a competitor,” Coyte said. “But all going well we should be looking in the new year at having a bit more of a symbiotic relationship with them.”

A Bauer spokeswoman said: “The new publishing arrangement has been a great outcome for Matt, Rolling Stone and Bauer.”

Megan Reynolds


Encore issue 39This piece first appeared in EncoreDownload it now on iPad, iPhone and Android tablet devices.



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