Campaign targets Cricket Australia demanding healthier advertising
An organisation concerned about the way Australians are targeted by alcohol, junk food and gambling advertising through sport has taken aim at Cricket Australia with a billboard campaign demanding healthy advertising in cricket.
The Game Changer advertisement, located outside Hobart airport, features a young boy dressed in cricket whites in a typical Aussie backyard holding a schooner of beer in one hand and a burger in the other, with the slogan ‘What is Cricket Australia selling your family?’
The outdoor campaign, created pro bono by Melbourne healthcare and social issues specialists, London Agency, is supplemented with an online and social media presence.
London Agency client services director, John Emmerson said in a statement: “The creative is meant to be confronting and a little unsettling. Every Cricket Australia fixture this summer will be promoting unhealthy products and are we really ok with that? When you watch old cricket matches from the 80s the abundance of tobacco advertising is almost laughable that it was allowed. In time I’m sure we’ll also think the same way about alcohol, gambling and junk food advertising in major sports codes.”
If advertising is the mesmer machine that they claim, why wouldn’t they undertake an education campaign about parental responsibility and balanced diets?
It’s always someone else’s fault that your kid is fat, isn’t it.
This is rubbish.
Cricket Australia should be encouraged to continue the tie-up with KFC.
That way England can continue to win the Ashes because all the Aussie kids will be too obese to run.
Yup, lets make it difficult for all companies with the funds to advertise sport, to do so. because no sport on our TV would really enhance that obesity epidemic.
I just cant see Orgran biting the bullet to sponsor the cricket.
#wherearetheparents