Australian Secret Intelligence Service creates interactive online job application as part of recruitment campaign

The Australian Secret Intelligence Service has launched an online and interactive job application process aiming to attract Australia’s next generation of intelligence officers.

Created by Cummins&Partners, the interactive job interview asks users to find the missing number in the sequence, persuade the flight attendant for an exit row seat, recognise faces at an airport and remember which flight was canceled.

A series of tests are undertaken by the applicant who then receives a reference number which can be used if they wish to continue the application process.

The campaign was launched by Julie Bishop, the minister for foreign affairs, who said the new interview process is designed to attract talent who may never have considered a career in secret intelligence.

“Not many people know much about the Australian Secret Intelligence Service. This makes it difficult to recruit the right people to work in the fields of intelligence and espionage.

“What we’re looking for is people from a diverse range of backgrounds — people who have got a curious outlook, and obviously intelligent. You have to be resilient, be prepared to work overseas but always acting in Australia’s national interest,” Bishop said in a statement.

The campaign aims to highlight what the Australian Secret Intelligence Service involves including gathering intelligence on counter terrorism and people smuggling, and following people who may be a threat to Australia.

Tom Ward, chief strategy officer at Cummins&Partners, added: “We know ASIS Intelligence Officers have excellent people skills, are great lateral thinkers, and notice things that others don’t. So our challenge was to build an online experience that tested these very human abilities in a creative, yet psychologically credible way.”


  • Client: Australian Secret Intelligence Service
  • Creative Agency: Cummins & Partners
  • Digital Production: Cummins & Partners
  • Film &VFX: Pixel Melbourne
  • Sound Studio: Risk Sound
  • Media: Dentsu



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