Australian Secret Intelligence Service creates interactive online job application as part of recruitment campaign
The Australian Secret Intelligence Service has launched an online and interactive job application process aiming to attract Australia’s next generation of intelligence officers.
Created by Cummins&Partners, the interactive job interview asks users to find the missing number in the sequence, persuade the flight attendant for an exit row seat, recognise faces at an airport and remember which flight was canceled.
A series of tests are undertaken by the applicant who then receives a reference number which can be used if they wish to continue the application process.
The campaign was launched by Julie Bishop, the minister for foreign affairs, who said the new interview process is designed to attract talent who may never have considered a career in secret intelligence.
“Not many people know much about the Australian Secret Intelligence Service. This makes it difficult to recruit the right people to work in the fields of intelligence and espionage.
“What we’re looking for is people from a diverse range of backgrounds — people who have got a curious outlook, and obviously intelligent. You have to be resilient, be prepared to work overseas but always acting in Australia’s national interest,” Bishop said in a statement.
The campaign aims to highlight what the Australian Secret Intelligence Service involves including gathering intelligence on counter terrorism and people smuggling, and following people who may be a threat to Australia.
Tom Ward, chief strategy officer at Cummins&Partners, added: “We know ASIS Intelligence Officers have excellent people skills, are great lateral thinkers, and notice things that others don’t. So our challenge was to build an online experience that tested these very human abilities in a creative, yet psychologically credible way.”
Credits:
- Client: Australian Secret Intelligence Service
- Creative Agency: Cummins & Partners
- Digital Production: Cummins & Partners
- Film &VFX: Pixel Melbourne
- Sound Studio: Risk Sound
- Media: Dentsu
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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I did this yesterday. It is a wonderful piece and restored my faith in creativity, production and the power of an idea. Bravo not just to the agency…but the client whom I’m sure would’ve had a lot of challenges to do this right. An iinspiring end to the year and got me jealous to do better in 2018!
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@Outstanding – are you associated with the agency?
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How awesome was this?!
Great concept and practical demonstration of skills required in the role.
Had so much fun doing it… and am now on my way to becoming a spy.
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@erm
No.
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Did the site suffer badly from buffering for anyone else?
Maybe ASIS has been hacked.
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Got my NBN?
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wow, took the test and failed miserably!
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