Australian SMBs ‘leaving things to the last minute’ to plan Christmas marketing
Australian and New Zealand small-to-medium businesses are much slower than their counterparts in other regions to consider marketing plans for the Christmas/New Year period.
This is according to a 2024 study conducted by global digital marketing and automation platform, Constant Contact.
The report found that SMBs in the ANZ region “tend to start marketing for this busy end-of-year rush later” than those in in the US, UK, and Canada.
